More than 9,200 new students are expected this fall, with a total student body of over 41,000. At Hub City Fest 2024, we welcomed over 3,000 student attendees—many of whom are eager to explore Lubbock for the first time.

This is your chance to make a strong first impression with a brand-new audience.

Most Students Are New to Lubbock

Roughly 90% of incoming students are from outside a 70-mile radius of Lubbock. These students are actively looking for:

• Where to eat
• Where to shop
• Where to work
• Where to go for fun

Help them discover your business early—and build loyalty that lasts.

• "If you are looking for Tech student exposure to kickoff the year right, Hub City Fest is a great place to start. Be prepared for a HUGE turnout!"
• "Best return for marketing dollars in Lubbock. Lots of potential clients that are new to Lubbock and looking for a place to call their own."
• "High-energy event, a great opportunity to showcase your products, and lots of students were excited about the level of business participation. A perfect occasion to interact with over 2700 students in one setting."
• "Easily the best thing we did to reach new students all year!"
• "It is definitely worth going to. A lot of these students had never heard of our brand but were eager to try it and there were some who grew up around our brand and were ecstatic that we had locations here. The event was fun and good-spirited. It went quite well."
• "Excellent experience! I have already seen a return on the coupons given out and new clientele."
• "Great way to meet students for both work and customer base. A highly trafficking event with good advertising on campus."
• "Makes sure you have enough material for 3,000 students! Engage and be active while you are there!"
• "Hub City Fest was a great way to interact with students face to face and help promote your business in an interactive way. It was great getting to see so many people come out and enjoy what our city has to offer through all of the vendors."

College students are natural brand ambassadors—if they love something, they spread the word fast. A great first impression at Hub City Fest can turn into loyal customers, future employees, and a lot of word-of-mouth buzz.

But your deals, discounts, and offerings won’t matter if students don’t know you exist.

That’s where Hub City Fest comes in.

There’s no other event during the first weeks of school that gives businesses and organizations direct access to thousands of Texas Tech students—right on campus.

Successful past exhibitors have:

• Created fun, interactive booths
• Offered free samples or mini-experiences
• Handed out coupons or exclusive deals
• Sponsored giveaways or raffles

Want more ideas? Check out tips from students and past exhibitors.

Make your booth memorable, and the impact will go far beyond event night.

Want extra visibility? Donate a prize for our student raffle!
Door prize donors will be recognized:

• On the Hub City Fest website
• In email marketing to students
• Via signage and live announcements during the event

If you're offering open food samples, a Temporary Food Service Permit from TTU may be required.

You DO need a permit if you’re serving:

• Hot foods (pizza, chicken, BBQ)
• Items requiring temperature control

You do NOT need a permit for:

• Pre-packaged snacks (chips, bars, bottled water)
• Drinks (tea, lemonade, coffee)
• High-sugar treats (cookies, cupcakes, popsicles)

Questions? Contact Environmental Health & Safety
📞 806.742.3876 | ✉️ safety@ttu.edu