Texas Tech University

Tun-Min (Catherine) Jai, Ph.D.

Associate Professor/Retail Management, RTL Graduate Advisor

Email: catherine.jai@ttu.edu

Phone: (806) 834-8645

Office: HS 288


Associate Professor- Retail Management
RTL Graduate Advisor

International Relationship Committee, International Textile and Apparel Association

Tun-Min (Catherine) Jai


Tun-Min (Catherine) Jai is an associate professor of Retail Management at Texas Tech University. Her areas of expertise include fashion merchandising, consumer behavior, and Internet commerce. Her research projects involve consumer online shopping behavior, neuro-marketing and the utilization of technology in the hospitality and retailing industry.

Hospitality and Retail Management