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National Ranching Heritage Center

The National Ranching Heritage Center (NRHC) tells the story of ranching in North America through the real stories of real ranches and real heritage of early settlers who forged the ranching lifestyle into what it is today. The museum boasts 27 acres of indoor and outdoor exhibit areas with more than 50 historic ranching structures from historic ranches. The historic structures at the NRHC have been chronologically arranged to exhibit the evolution of ranch life from the late 1700s through the mid-1900s. Each was relocated, restored, and furnished for period correctness. A mile and a half of paved pathways provides wheelchair and stroller access to each structure. Posted signs give a history of the structures in both English and Spanish.

The Cash Family Ranch Life Learning Center featuring Hank the Cowdog, the newest addition to the NRHC, explores modern-day ranching and how it impacts daily life through interactive, hands-on exhibits. With Hank the Cowdog as the guide, visitors can experience what life on Hank’s ranch is like and learn about the business of ranching, a day in the life of a cowboy, ranch equipment, cattle nutrition, prairie ecology and natural resources, native wildlife, and so much more.

TripAdvisor, the world’s largest travel site, has inducted the center into its Hall of Fame for six consecutive years of consistently high ratings from travelers.

In addition to museum exhibits, the museum hosts several public events and education-based seminars and programs throughout the year. More than 200 community and student volunteers assist at public events where many dress in period clothing to re-enact scenes from pioneer days and frontier life.

The NRHC is open to the public from 10 a.m. to 5 p.m. Monday through Saturday and 1 to 5 p.m. on Sunday. The NRHC is closed on all major holidays, including the holiday schedule of Texas Tech faculty and staff. For additional information, visit www.ranchingheritage.org, call 806.742.0498, or email ranchhc@ttu.edu.

Psychology Clinic

The Texas Tech Psychology Clinic has a long history of providing quality services to the Lubbock area and university community. The Psychology Clinic is now located on the first floor of Texas Tech Plaza, adjacent to campus. The Psychology Clinic is the primary training facility for the clinical and counseling psychology doctoral programs. The purpose of the Psychology Clinic is threefold: 1) to provide multidisciplinary, evidence-based training to doctoral students under the supervision of program faculty; 2) to provide high-quality, affordable psychological services to the university, Lubbock, and greater West Texas communities; and 3) to advance theory-based mental health research. The Psychology Clinic provides a range of outpatient services to children, adolescents, and adults, including individual, family, and couples therapy. Therapists address a broad range of issues such as depression, anxiety, relationship and interpersonal problems, emotional and behavioral problems, eating concerns, and problems with stress and coping. The Psychology Clinic also provides psychological and neuropsychological testing and assessment services.

Publications

Office of Official Publications. This office oversees the review, maintenance, and preparation of the following publications: 

  • The online Undergraduate and Graduate Catalog;
  • The online School of Law Catalog;
  • The online Operating Policies and Procedures Manual;
  • Three commencement programs annually;
  • Parts of the online class schedules, including the final exam schedule and all course descriptions;
  • The online Faculty Handbook;
  • The university’s official academic calendars for publication in the university catalogs and for general distribution on the Texas Tech website; and
  • The official online listing of the university’s core curriculum requirement.

Additionally, Official Publications participates in the approval process for all new, changed, or deleted courses and academic programs via Curriculog and provides Curriculog support to all university personnel. For assistance, please visit the Official Publications Curriculog webpage or contact officialpubs.curriculog@ttu.edu.

The office director serves as an ex officio member of the Academic Council. Official university calendars and copies of each official publication are available on the Official Publications website, while operating policies are published in the OP Manual. Information appearing in back issues of catalogs is available from the office and in a limited electronic archive on the office website.

Marketing & Communications. This office is proud to serve as the stewards of the Texas Tech brand and our iconic Double T mark, helping ensure that everything we share reflects the spirit and excellence of our university. Marketing & Communications leads communications, marketing, public relations, media engagement, and university partnerships that elevate Texas Tech’s reputation and connect us with the communities we serve. The team includes experts from across core areas who partner with colleges and departments to provide resources, guidance, and support. It also maintains the award-winning TTU.edu homepage, Evermore magazine, and the Fearless podcast. Reporting to the President, Marketing & Communications works closely with the President’s Office to advance Texas Tech’s strategic priorities. Learn more about the team at www.depts.ttu.edu/communications/staff.

Toreador Media. Toreador Media, located on the first floor of the rotunda in the Media & Communication building, provides out-of-classroom learning opportunities for students to use academic training obtained at Texas Tech in practical settings of publishing the student newspaper, The Daily Toreador; digital media at www.dailytoreador.com; and social media platforms. All publications, productions, and broadcasts within the department are nonacademic and considered out-of-classroom learning opportunities, free from administrative censorship. Student editors in Toreador Media have the authority to make all content decisions and bear the responsibility for their decisions.

Toreador Media employs 30–50 students each semester as collegiate editors, reporters, photographers, videographers, anchors, graphic designers, and social media personnel. Many of the employees are students in the College of Media & Communication, and some study other disciplines. Students interested in the fields of journalism, marketing, public relations, graphic design, photography, and videography are encouraged to apply for positions on the student-led staff by visiting www.dailytoreador.com.

Contact: Media & Communication Rotunda, Room 180; 806.742.3388; www.dailytoreador.com

Alumni Magazine. Celebrating 75 years of publication in 2025, the award-winning Texas Techsan is a publication of the Texas Tech Alumni Association. It is sent four times annually to association members. Since 1950, it has highlighted alumni stories and accomplishments, alumni association programs, campus events and developments, and faculty accomplishments. Faculty members are encouraged to send information about academic endeavors and honors for the campus news section of the magazine.

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Radio and TV Stations

Texas Tech Public Media. Licensed and owned by Texas Tech University, Texas Tech Public Media broadcasts from stations in Lubbock, El Paso, and San Angelo. The four branches include PBS Texas Tech Public Media (KTTZ-TV), NPR Texas Tech Public Media (KTTZ-FM), PBS El Paso (KCOS), and NPR San Angelo (KNCH). All four stations operate as divisions within Texas Tech University and are licensed by the Federal Communications Commission (FCC) to the university’s Board of Regents. Texas Tech Public Media is supported by its listeners and viewers, and additional funding is supplied by grants, underwriting, and financial support from Texas Tech University.

PBS Texas Tech Public Media (KTTZ-TV) produces local, noncommercial educational and arts programming and holds community events for viewers of all ages. KTTZ-TV’s office, studio, production, master control, transmitters, engineering facilities, and 650-foot antenna tower are located on the southwestern campus triangle west of Indiana Avenue. The station broadcasts a variety of digital programs 24 hours a day, seven days a week. PBS, PBS Kids, and Create are all aired by KTTZ-TV. The signal coverage zone encompasses Lubbock and 13 surrounding counties and serves 157,000 households. KTTZ-TV is a member of the Public Broadcasting Service (PBS), a noncommercial network of 356 television stations interconnected by satellite. 

NPR Texas Tech Public Media (KTTZ-FM) airs classical music and arts programming, as well as local, community-based, people-first news coverage. NPR Texas Tech Public Media broadcasts on a frequency of 89.1 MHz at 70,000 watts but also hosts three high-definition channels—with content spanning music and arts programming to news from around the globe. KTTZ-FM operates 24 hours a day, seven days a week—providing service to South Plains listeners within a 75-mile radius of Lubbock. 

PBS El Paso (KCOS). Like PBS Texas Tech Public Media, PBS El Paso produces local, noncommercial educational and arts programming and holds community events for viewers of all ages. Located in El Paso, Texas, the station broadcasts a variety of digital programs 24 hours a day, seven days a week. PBS, PBS Kids, and Create are all aired by KCOS-TV. KCOS-TV’s signal reaches a potential audience of 2 million people in three states and two countries: Texas, New Mexico, and Chihuahua, Mexico. KCOS-TV is a member of the Public Broadcasting Service (PBS), a noncommercial network of 356 television stations interconnected by satellite.

NPR San Angelo (KNCH) airs national and state-wide programming to the Concho Valley of west-central Texas, as well as music and arts programming and local, community-based, people-first news coverage. NPR San Angelo broadcasts on a frequency of 90.1 MHz. KNCH-FM operates 24 hours a day, seven days a week. Licensed to San Angelo, it is owned by Texas Tech University and operated out of Texas Tech’s campus in Lubbock. 

KTXT-FM. The campus radio station, KTXT-FM (The Raider 88.1), is the student radio station that broadcasts on a frequency of 88.1 MHz at 35,000 watts. Staffed by students and administered by the College of Media & Communication, KTXT-FM provides the university community with diverse programming, including BBC World Service; Texas Tech news and information; weather; live play-by-play broadcasts of Texas Tech soccer, volleyball, and softball; alternative music; and a variety of student-produced radio programs. Students from the campus community can serve as members of the staff and gain valuable educational experiences related to management, marketing, producing, and entrepreneurship.

Registrar

The Office of the Registrar serves students (prospective, current, and former), administration, faculty, and staff in all student record-related activities. Located in West Hall, this office maintains official student records and provides students with registration information and services, transfer credit evaluation, official TTU transcripts, and Texas Success Initiative (TSI) compliance services. The Registrar's Office supports the institution by collecting student record data, building and scheduling courses and sections, certifying athletic teams for competition, providing degree audit resources, advising the Office of the Provost regarding policy reviews and recommendations, providing student record training, and enforcing FERPA compliance. Questions regarding FERPA should be referred to this office. The Office of the Registrar is under the direction of the Vice President for Enrollment Management.

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