Texas Tech University

Jerry S. Rawls College of Business Administration

Click on degree programs to view Degree Program Assessment Plan
Department Degree Program Name Learning Outcomes Testimonials

Accounting

Accounting (BBA)

  • Technical expertise: Use the vocabulary of business properly. Identify recordable transactions. Understand business processes. Design and implement appropriate controls. Choose and apply appropriate principles for recording transactions. Generalize and transfer information (principles). Prepare appropriate financial and/or tax statements with accompanying disclosures. Use financial and/or tax statements to support financial and/or tax decisions. Plan transactions (project effects on financial statements).
  • Technology Skills: Document processing and professional presentation program (e.g. Microsoft Word/PowerPoint/Adobe Acrobat) proficiency. Spreadsheet/Database programs, and Electronic Research Engine Knowledge. Internet and Email Familiarity.
  • Communication Skills: Develop effective written communication skills Develop effective oral communication skills Develop effective interpersonal communication skills
  • Critical Thinking: Skills Identify relevant information and recognize and address uncertainties. Integrate multiple perspectives, clarify assumptions and interpret information. Use guidelines or principles to judge objectively across options. Communicate and implement conclusions and address solution limitations.
 
 

Accounting

Accounting (MSACC)

  • Technical expertise: Use the vocabulary of business properly. Identify recordable transactions. Understand business processes. Design and implement appropriate controls. Choose and apply appropriate principles for recording transactions. Generalize and transfer information (principles). Prepare appropriate financial and/or tax statements with accompanying disclosures. Use financial and/or tax statements to support financial and/or tax decisions. Plan transactions (project effects on financial statements).
  • Technology Skills: Document processing and professional presentation program (e.g. Microsoft Word/PowerPoint/Adobe Acrobat) proficiency. Spreadsheet/Database programs, and Electronic Research Engine Knowledge. Internet and Email Familiarity.
  • Communication Skills: Develop effective written communication skills Develop effective oral communication skills Develop effective interpersonal communication skills
 
 

Business

 Business Administration (PHD)

  • Effectively Analyze Literature: Ph.D. candidates will have the ability to effectively analyze literature in their fields.
  • Effectively Synthesize Literature: Ph.D. candidates should have the ability to effectively synthesize literature in their field.
  • Research Knowledge: Ph.D. candidates should have a breadth of research knowledge including research theory and research methodology.
  • Expertise in Field of Study: Ph.D. candidates should have acquired expertise in the academic literature in their field of emphasis and supporting fields.
  • Communication of Complex Information: Ph.D. candidates should be able to communicate complex information clearly and coherently.
 
 

Business

General Business (BBA)

  • Professional Communication Each student should be able to conceptualize business issues into coherent written statements and oral presentations. The student will also be able to communicate effectively in organizational, group, and interpersonal business settings.
  • Accounting Competence Each student should be able to evaluate the financial position of organizations through the examination of balance sheets, cash flow statements, and budgets.
  • Financial Analysis Each student should be able to financially analyze both short-term and long-term operating decisions through the application of: Product costing, cost behavior predictions, financial decision making, capital investment decision analysis, the use of budgets for control and performance evaluation, time value of money, cash flows, risk and rates of return, stocks and bond valuation, capital budgeting, cost of capital, capital structure, and payout policy.
  • Marketing Knowledge & Proficiency Each student should have knowledge of the marketing processes businesses use to: understand their customers?/consumers? wants and needs, develop new market offerings, build channels of distribution, promote market offerings, create pricing strategies, and develop relationships with customers/consumers. In addition, students must understand how the global business environment influences these processes.
  • Management (Strategy, Competition, Leadership) Each student should be able to understand fundamentals of Management, broadly including: competition and strategy, social responsibility, industry/environment analysis, individual and group decision making processes, theories of leadership, controls and policy planning, influences on job performance and satisfaction.
 

Business

General Business (MBA)

  • Identify and Analyze Problems Identify and analyze problems and propose reasonable solutions.
  • Identify and Analyze Organizational Environments Identify the various parts of an organization and the environment and analyze how they interact.
  • Leadership and Management Lead and manage within an organization.
  • Ethical Solutions Identify and propose solutions to ethical dilemmas and legal and social issues.
 

Energy, Economics and Law

Energy Commerce (BBA)

 
  • Graduate Employment Efficacy Graduates will be highly regarded by employers and recruiters for their overall value as employees, including key areas such as professionalism, expertise, and work ethic.
  • Conscientiousness & Professionalism A thorough understanding of the high value of conscientiousness in all phases of employment (discipline, attention to detail, achievement orientation, thoroughness, etc.)
  • Industry Operations Knowledge Working knowledge of issues of exploration, production, management, and logistics of energy resources. Strategic Industry Knowledge Working knowledge of industries history, global economics, social and political impact.
  • Contracts & Financing Initial facility with interpreting, negotiating, and modifying instruments for energy transactions, and a working knowledge of financing methods.
  • Law & Regulations Knowledge Working knowledge of the regulatory, legal, and policy environment in which energy is produced and delivered.

Caroline Namazi

"I feel that sometimes in corporate America, there are jobs where those who didn't major specifically in that field are still able to succeed at and learn as they go on the job. There's nothing wrong with taking that route, however I feel that my degree at Texas Tech University allowed me to hit the ground running right out of the gates in my industry. Specifically, I had an internship at an oil and gas company in Houston the summer before my senior year (which I was given the opportunity of through the Rawls "Meet the Industry"). During my internship, I had light bulb moments of remembering "Oh, THIS is what Terry was trying to explain to us in class. These are the types of situations they were always referencing we would face." The same goes for when I returned for my senior year. Our curriculum was in line with work I had learned and experienced during my internship and I was able to grow my knowledge further by being more interactive regarding the course work - not just learning something new to me. I can't imagine being able to have thrived and gained as much as I did during my internship if I hadn't have had the previous Energy Commerce courses and knowledge from those classes to allow me to further ask the right questions or problem-solving skills. During my first week back for my senior year, I was offered a full job position with the company after graduation. Securing a full-time position in the oil and gas industry, nonetheless as an entry-level, during this decade's largest downturn was and always will be something I am proud to say I did, and it could not have been possible without Texas Tech. That job has led me to where I am today, a secondary level Landman at only 24, the youngest at my company, and the now youngest President in history of a Private Houston Landman group that has been around since the early 70's."

- Caroline Namazi, Past Graduate in Energy Commerce 

Finance

Finance (BBA)

  • Financial Statement Analysis and Valuation Students will recognize, understand, and solve financial statement analysis and valuation problems using appropriate methods.
  • Corporate Finance Students will recognize, understand, and solve problems related to corporate finance, using appropriate methods.
  • Financial Markets and Institutions Students will recognize, understand, and solve finance problems related to financial market and institutions, and demonstrate understanding of broad finance concepts and definitions.
  • Investment Students will recognize, understand, and solve problems related to investment, using appropriate methods.
 
 

Finance

Finance (MS)

  •  Time Value of Money and Associated Opportunity Cost of Capital Apply time value of money and associated opportunity cost of capital concepts to real world business situations
  • Analyze financial statements Understand and be able to analyze financial statements
  • Apply arbitrage techniques and discounted cash flow models Apply arbitrage techniques and discounted cash flow models to the valuation of businesses and investments
  • Measure, monitor, and control financial risk Understand how to measure, monitor and control both business and financial risk within an organization.
  • Devise solutions to financial problems Devise solutions to problems with an understanding of the operations of financial markets and institutions, and the regulations under which they operate.

Blank Male

"Overall, the MS Finance program at Texas Tech University has been an extremely rewarding experience. The education offered by the classes and the professors that teach them have enhanced my understanding of Finance and have expanded my knowledge of the industry. Classes such as Financial Statement Analysis, Investments, and Student Managed Investment Fund (SMIF) have improved my conceptual understanding and modelling skills - both of which are a necessity for when I begin my career. Furthermore, the smaller class structure allows for the opportunity to build relationships with the professors. These relationships allow for the students to create new connections in the industry and gain vital advice when interviewing for positions.
I currently work at a bank, so my MSF has allowed me to learn new concepts and ideas and immediately be able to implement them. I am confident that if I wish to move to another area of finance, my masters will work just as well as it does with my current job."

- Michael Brunton, Master's in Finance 

Information Systems and Quantitative Sciences

Data Science (MS)

  • Critical Thinking & Inference from Data Patterns Students will be able to demonstrate clear critical thinking about the business implications, meaningfulness and applicability of observed data patterns and analytical inferences.
  • Opportunities, Needs, Constraints of Analytics Students will be able to identify opportunities, needs, and constraints for data analytics within organizational contexts.
  • Data Science Communication Students will demonstrate the ability to communicate clearly and persuasively to audiences with various backgrounds.
  • Technical Proficiencies in Data Science Students will demonstrate an understanding of statistical concepts and methods, including the selection appropriate analytic tools for specific managerial issues, composition of data-analytic tools, and knowledge of concepts for the creation of innovative data-analytic solutions. This will necessarily include proficiency with several data-analytic tools.
 

Information Systems and Quantitative Sciences

Management Information Systems (BBA)

 
  • Develop a strategic focus for IS/IT Develop a strategic focus for IS/IT
  • Role of technology and strategy Understand the role of technology and strategy for business success
  • Solutions to management information systems problems Develop creative solutions to management information systems problems as they relate to the operations of a business
  • Ethical Decision Making Skills Students will be able to identify ethical dilemmas and make appropriate ethical decisions in the business context of information technology and systems operations.
 

Management

Management (BBA)

  • Systematic thinking Demonstrate systematic thinking about effective organizations, teams, and people at work.
  • Leadership and interpersonal challenges Recognize leadership and interpersonal challenges at work and propose alternative approaches for addressing them.
  • Strategic and competitive analysis Demonstrate understanding of the relationship between organizations and their external environments, and conduct a strategic and competitive analysis.
  • Ethical issues and decision making Recognize ethical issues and propose alternative approaches to ethical decision making.
 

Trisha Adams

"In being a management major, I have learned many communication skills that have helped me strategically navigate through the interview process. BA1101 helped me market myself, expand my interview skills, and taught me how to make a resume and linked in profile; all very valuable during job seeking. I have many friends in different majors who have little to no interview skills and who do not even know how to dress to an interview. Furthermore, many strategic analysis techniques learned in my management courses helped me during my internship. I was given an intern project where I had to fix an ongoing issue with the company. I was able to strategically analyze the needs of the business and form a business plan around these needs. I then had to present these ideas in front of a panel of managers, and all of my ideas were approved, even though my suggested change summed to around $50,000. I do not think I could have made a strategic analysis nor could I have presented my findings without multiple management courses that I have completed in business school."

- Trisha Adams, Bachlor's in Management

Marketing

Marketing (BBA)

  • Creative Solutions Develop creative solutions to marketing problems.
  • Define and Assess Define market segments and assess attractiveness.
  • Application Apply marketing knowledge to manage relationships.
  • Ethical Decisions Identify ethical content and decisions.
  • Marketing Plan Identify components of a marketing plan.
  • Globalization Identify the implications of globalization.
  • Role of Marketing Explain the role of marketing in the organization and society.
 

Caitlyn Bushnell

"I believe Texas Tech and the Rawls College of Business have instilled in me the work ethic necessary to strive in the workforce. I have learned a lot regarding the marketing discipline and the necessary skills that I believe will help me succeed in a future career. I believe my time at TTU has instilled in me the necessary tools and skills for my future endeavors. As a marketing student at the Rawls College of Business, I have been given opportunities to apply my marketing knowledge and act as a marketing consultant in various jobs. Throughout my college tenure, the Rawls College Career Management Center has offered services that helped strengthen my resume and enhance my interviewing skills so I could be successful. With their help, I gained a high-level internship leading into my senior year and have been able to interview with several companies for a post-grad position. My professors at Rawls prepared me to move forward in the workforce. I thank them for all they have done for me and am beyond proud to say, "I am a Red Raider!"

-Caitlin Bushnell, Bachelor's in Marketing 

Marketing

Supply Chain Management (BBA)

  • Demonstrate proficiency about how to improve supply chain processes.
  • Demonstrate proficiency about when to order inventory and how much inventory to order.
  • Demonstrate proficiency about how to reduce transportation costs.
  • Success in employment.
 

 

Office of Planning and Assessment