Texas Tech University

Jerry S. Rawls College of Business Administration

Click on a degree program to view its Program Assessment Plan.

Interpersonal Interpersonal Skills        Cognitive Cognitive Skills        Applied Applied Skills

Department

Degree Program Name

Learning Outcomes

Marketable Skills

Testimonial

Accounting

Accounting (BBA)

  • Students are effective communicators.

Interpersonal

Cognitive

Grad Cap

Testimonial coming soon

  • Students understand the models, concepts, and theories of business.
Cognitive
  • Students are critical thinkers who draw meaning from and solve problems with information.

Cognitive

Applied

  • Students are ethical leaders and decision makers.

Interpersonal

Cognitive

  • Students are effective members of diverse teams.

Interpersonal

Cognitive

  • Students are literate in business technologies relevant to the discipline of management.
Cognitive

Accounting

Accounting (MSACC)

  • Develop effective written, oral, and interpersonal communication skills.

Interpersonal

Cognitive

Grad Cap

Testimonial coming soon

  • Skills needed to define problems, define the set of information needed in various decision contexts, to differentiate the quality of competing information sets, and then to use the information creatively for solving problems, making decisions, or planning.

Cognitive

Applied

  • Students will recognize and develop skills to respond effectively to ethical challenges.

Cognitive

Applied

  • Oral communication skills including, but not limited to, those necessary to make formal professional presentations and to engage comfortably in spontaneous professional interactions where proper legal and accounting terminology are used on regular basis.

Interpersonal

Cognitive

  • Use the vocabulary of business properly. Identify recordable transactions. Understand business processes. Design and implement appropriate controls. Choose and apply appropriate principles for recording transactions. Generalize and transfer information (principles). Prepare appropriate financial and/or tax statements with accompanying disclosures. Use financial and/or tax statements to support financial and/or tax decisions. Plan transactions (project effects on financial statements).

Interpersonal

Cognitive

Applied

  • Document processing and professional presentation program (e.g. Microsoft Word/PowerPoint/Adobe Acrobat) proficiency. Spreadsheet/Database programs, and Electronic Research Engine Knowledge. Internet and Email Familiarity.

Cognitive

Applied

Business

Business Administration (PhD)

  • Doctoral students will pass their qualifying examinations and be admitted to candidacy in the Graduate School.

Cognitive

Applied

Grad Cap

Testimonial coming soon

  • Communicate complex information clearly and coherently. Doctoral students can present a verbal and written proposal for original work.

Interpersonal

Cognitive

  • Doctoral student successfully defends dissertation.
Cognitive
  • Students demonstrate ethical behavior with their colleagues and engage in responsible conduct in their research.

Interpersonal

Cognitive

  • Student earns a “pass” (if course is pass/fail) or B or higher (if course is graded) in the Ph.D. teaching practicum course.
Cognitive
  • Students are rated positively by faculty major professor, Ph.D. seminar faculty, and area Ph.D. advisor.
Cognitive
  • Possess a breadth of research knowledge in the academic discipline and field of emphasis including knowledge of theories of research and research methodology.
Cognitive

Business

General Business (BBA)

  • Students are effective communicators.

Interpersonal

Cognitive

Grad Cap

Testimonial coming soon

  • Students understand the models, concepts, and theories of business.
Cognitive
  • Students are critical thinkers who draw meaning from and solve problems with information.

Cognitive

Applied

  • Students are ethical leaders and decision makers.

Interpersonal

Cognitive

  • Students are effective members of diverse teams.

Interpersonal

Cognitive

  • Students are literate in general business technologies.
Cognitive

Business

General Business (MBA)

  • Students will demonstrate the ability to communicate in a professional setting.

Interpersonal

Cognitive

Grad Cap

Testimonial coming soon

  • Students will integrate functional knowledge to analyze business problems and to propose plausible solutions.

Cognitive

Applied

  • Students will recognize, explain and propose solutions relevant to ethical consequences of business decisions.

Cognitive

Applied

  • Students will be able to demonstrate how organizational behaviors, including leadership, influence business contexts.
Cognitive
  • Students will work collaboratively and be reviewed by their team members with peer assessment.

Interpersonal

Cognitive

Energy, Economics and Law

Energy Commerce (BBA)

  • Students are effective communicators.

Interpersonal

Cognitive

grad cap

"I feel that sometimes in corporate America, there are jobs where those who didn't major specifically in that field are still able to succeed at and learn as they go on the job. There's nothing wrong with taking that route, however I feel that my degree at Texas Tech University allowed me to hit the ground running right out of the gates in my industry. Specifically, I had an internship at an oil and gas company in Houston the summer before my senior year (which I was given the opportunity of through the Rawls "Meet the Industry"). During my internship, I had light bulb moments of remembering "Oh, THIS is what Terry was trying to explain to us in class. These are the types of situations they were always referencing we would face." The same goes for when I returned for my senior year. Our curriculum was in line with work I had learned and experienced during my internship and I was able to grow my knowledge further by being more interactive regarding the course work - not just learning something new to me. I can't imagine being able to have thrived and gained as much as I did during my internship if I hadn't have had the previous Energy Commerce courses and knowledge from those classes to allow me to further ask the right questions or problem-solving skills. During my first week back for my senior year, I was offered a full job position with the company after graduation. Securing a full-time position in the oil and gas industry, nonetheless as an entry-level, during this decade's largest downturn was and always will be something I am proud to say I did, and it could not have been possible without Texas Tech. That job has led me to where I am today, a secondary level Landman at only 24, the youngest at my company, and the now youngest President in history of a Private Houston Landman group that has been around since the early 70's."

- Caroline Namazi, Past Graduate in Energy Commerce

  • Students understand the models, concepts, and theories of business.
Cognitive
  • Students are critical thinkers who draw meaning from and solve problems with information.

Cognitive

Applied

  • Students are ethical leaders and decision makers.

Interpersonal

Cognitive

  • Students are effective members of diverse teams.

Interpersonal

Cognitive

  • Students are literate in business technologies relevant to Energy Commerce.
Cognitive

Finance

Finance (BBA)

  • Students are effective communicators.

Interpersonal

Cognitive

Grad Cap

Testimonial coming soon

  • Students understand the models, concepts, and theories of business.
Cognitive
  • Students should have the ability to think critically.
Cognitive
  • Students are ethical leaders and decision makers.

Interpersonal

Cognitive

  • Students are effective members of diverse teams.

Interpersonal

Cognitive

  • Students are literate in business technologies relevant to finance.
Cognitive

Finance

Finance (MS)

  • Apply time value of money and associated opportunity cost of capital concepts to real world business situations.

Cognitive

Applied

Grad Cap

"Overall, the MS Finance program at Texas Tech University has been an extremely rewarding experience. The education offered by the classes and the professors that teach them have enhanced my understanding of Finance and have expanded my knowledge of the industry. Classes such as Financial Statement Analysis, Investments, and Student Managed Investment Fund (SMIF) have improved my conceptual understanding and modelling skills - both of which are a necessity for when I begin my career. Furthermore, the smaller class structure allows for the opportunity to build relationships with the professors. These relationships allow for the students to create new connections in the industry and gain vital advice when interviewing for positions.
I currently work at a bank, so my MSF has allowed me to learn new concepts and ideas and immediately be able to implement them. I am confident that if I wish to move to another area of finance, my masters will work just as well as it does with my current job."

- Michael Brunton, Master's in Finance

  • Understand and be able to analyze financial statements.
Cognitive
  • Apply arbitrage techniques and discounted cash flow models to the valuation of businesses and investments.

Cognitive

Applied

  • Understand how to measure, monitor and control both business and financial risk within an organization.
Cognitive
  • Devise solutions to problems with an understanding of the operations of financial markets and institutions, and the regulations under which they operate.

Cognitive

Applied

Information Systems and Quantitative Sciences

Data Science (MS)

  • Students will demonstrate the ability to communicate data science knowledge to audiences with various backgrounds.

Interpersonal

Cognitive

Grad Cap

Testimonial coming soon

  • Students will use information technologies to extract value from data.

Cognitive

Applied

  • Students will demonstrate understanding of the appropriate usage of data and the ability to evaluate and apply data analytic outcomes to solve specific managerial issues.

Cognitive

Applied

Information Systems and Quantitative Sciences

Management Information Systems and Information Technology (BBA)

  • Students are effective communicators.

Interpersonal

Cognitive

Grad Cap

Testimonial coming soon

  • Students understand the models, concepts, and theories of business.
Cognitive
  • Students are critical thinkers who draw meaning from and solve problems with information.

Cognitive

Applied

  • Students are ethical leaders and decision makers.

Interpersonal

Cognitive

  • Students are effective members of diverse teams.

Interpersonal

Cognitive

  • Students are literate in business management technology.
Cognitive

Management

Management (BBA)

  • Students are effective communicators.

Interpersonal

Cognitive

grad cap

"In being a management major, I have learned many communication skills that have helped me strategically navigate through the interview process. BA1101 helped me market myself, expand my interview skills, and taught me how to make a resume and linked in profile; all very valuable during job seeking. I have many friends in different majors who have little to no interview skills and who do not even know how to dress to an interview. Furthermore, many strategic analysis techniques learned in my management courses helped me during my internship. I was given an intern project where I had to fix an ongoing issue with the company. I was able to strategically analyze the needs of the business and form a business plan around these needs. I then had to present these ideas in front of a panel of managers, and all of my ideas were approved, even though my suggested change summed to around $50,000. I do not think I could have made a strategic analysis nor could I have presented my findings without multiple management courses that I have completed in business school."

- Trisha Adams, Bachlor's in Management

  • Students understand the models, concepts, and theories of business.
Cognitive
  • Students are critical thinkers who draw meaning from and solve problems with information.

Cognitive

Applied

  • Students are ethical leaders and decision makers.

Interpersonal

Cognitive

  • Students are effective members of diverse teams.

Interpersonal

Cognitive

  • Students are literate in business technologies relevant to the discipline of management.
Cognitive

Marketing

Marketing (BBA)

  • Students are effective communicators.

Interpersonal

Cognitive

grad cap

"I believe Texas Tech and the Rawls College of Business have instilled in me the work ethic necessary to strive in the workforce. I have learned a lot regarding the marketing discipline and the necessary skills that I believe will help me succeed in a future career. I believe my time at TTU has instilled in me the necessary tools and skills for my future endeavors. As a marketing student at the Rawls College of Business, I have been given opportunities to apply my marketing knowledge and act as a marketing consultant in various jobs. Throughout my college tenure, the Rawls College Career Management Center has offered services that helped strengthen my resume and enhance my interviewing skills so I could be successful. With their help, I gained a high-level internship leading into my senior year and have been able to interview with several companies for a post-grad position. My professors at Rawls prepared me to move forward in the workforce. I thank them for all they have done for me and am beyond proud to say, "I am a Red Raider!"

-Caitlin Bushnell, Bachelor's in Marketing

  • Students understand the models, concepts, and theories of business.
Cognitive
  • Students are critical thinkers who draw meaning from and solve problems with information.

Cognitive

Applied

  • Students are ethical leaders and decision makers.

Interpersonal

Cognitive

  • Students are effective members of diverse teams.

Interpersonal

Cognitive

  • Students are literate in business technologies relevant to marketing.
Cognitive

Marketing and Supply Chain Management

Supply Chain Management (BBA)

  • Students are effective communicators.

Interpersonal

Cognitive

Grad Cap

Testimonial coming soon

  • Students understand the models, concepts, and theories of business.
Cognitive
  • Students are critical thinkers who draw meaning from and solve problems with information.

Cognitive

Applied

  • Students are ethical leaders and decision makers.

Interpersonal

Cognitive

  • Students are effective members of diverse teams.

Interpersonal

Cognitive

  • Students are literate across business technologies relevant for their discipline.
Cognitive

Marketing and Supply Chain Management

Marketing Research and Analytics (MS)

  • MSMR graduates will develop effective communication skills - both written and listening.

Interpersonal

Cognitive

grad cap

Testimonial coming soon

  • MSMR graduates will understand and apply the body of knowledge in marketing research.

Cognitive

Applied

  • MSMR graduates will have the ability to identify and propose solutions to ethical dilemmas, and legal and social issues in research.

Cognitive

  • MSMR graduates will understand how to conduct marketing research and how it is related to the various parts of a business.

Cognitive

  • MSMR graduates will have the ability to identify, analyze, and propose reasonable solutions to problems.

Cognitive

  • MSMR graduates will understand how to work effectively in teams to accomplish organizational goals.

Interpersonal

Cognitive

Office of Planning and Assessment