Undergraduate Program - Degree Requirements
Agricultural Communications
Agricultural Communications students communicate and advocate for the agricultural industry. Students develop and fine-tune written, verbal, visual, photography, and technological skills with this major. Within the Agricultural Communications major, students select one of three track options:
- Electronic Media: prepares students to work in television, radio, and online media.
- Print Media: prepares students for careers in newspapers, magazines, and publishing.
- Public Relations and Marketing: prepares students for creative careers related to campaigns, sales, and market research.
An example degree program is included below.
Agricultural Communications Curriculum
First Year |
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| Fall | Spring | ||
| Natural Science** | 4 | Basic Ag. Elective | 3 |
| ENGL 1301, Essentials of Coll. Rhetoric | 3 | ENGL 1302, Adv. College Rhetoric | 3 |
| MATH 1320, College Algebra | 3 | HIST 2300, History of U.S. to 1877 | 3 |
| ACOM 2301, Intro. Ag. Communications | 3 | AAEC 2305, Fund. Ag. Appl. Economics | 3 |
| ACOM 2305, Digital Comm. in Ag. | 3 | MATH 2300, Statistical Methods | 3 |
| TOTAL | 16 | TOTAL | 15 |
Second Year |
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| Fall | Spring | ||
| Basic Ag. Elective | 3 | JOUR 2310, News Writing*** | 3 |
| Natural Science** | 4 | POLS1301, American Govt. Org. | 3 |
| ACOM 2302, Science Communications | 3 | ADV 3310, Principles of Advertising | 3 |
| HIST 2301, History of U.S. Since 1877 | 3 | AGED 2300, Intro. to Ag. Education | 3 |
| Humanities Elective* | 3 | Basic Ag. Elective | 3 |
| TOTAL | 16 | TOTAL | 15 |
Third Year |
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| Fall | Spring | ||
| POLS 2302, Am. Public Policy | 3 | ACOM 3300, Comm. Ag. to Public | 3 |
| COMS 2300, Public Speaking | 3 | Advanced Ag. Elective | 3 |
| PR 3310, Prin. of Public Relations | 3 | Specialized Elective | 6 |
| Advanced Ag. Elective | 3 | PHOT 2310, Basic Photography | 3 |
| EMC 3300, Elec. Media & Society | 3 | ||
| TOTAL | 15 | TOTAL | 15 |
Fourth Year |
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| Fall | Spring | ||
| ACOM 3301, Video Production in Ag. | 3 | Specialized Elective | 3 |
| Specialized Elective | 3 | Advanced Ag. Elective | 6 |
| Visual & Performing Arts Elective* | 3 | ACOM 4310, Dev. of Ag. Publications | 3 |
| Advanced Ag. Elective | 3 | ACOM 4300, Web Design for Ag. | 3 |
| ACOM 4100, Seminar in Ag. Comm. | 1 | ||
| TOTAL | 13 | TOTAL | 15 |
Minimum hours required for graduation - 120
*Choose from Core Curriculum requirements, one from Category E and one from Category F.
**Choose from Core Curriculum requirements, Category C.
***Must pass GSP before enrolling in JOUR 2310.
Specialization Areas: (12 hours)
Electronic Media - JOUR 3314, EMC 3380, 3370 or 3360, 4320
Print Media - JOUR 3312, 3316, 3380, 4370
Public Relations/Marketing - PR 3312, MCOM 3380, AAEC 3301, 3305
Department of Agricultural Education, Box 42131-Lubbock, TX 79409-2131
Phone: 806.742-2816