Our facilities are made up of several small computer labs and other specialized systems, in which our students are instructed using the latest hardware and software. The smaller lab format allows for greater teacher-student interaction; this helps our students to master the skills and techniques they need to be competitive in the job market. To keep up with the rapid advances in technology, the College of Mass Communication's laboratory hardware and software are updated on a yearly basis. This ensures that our graduating students are proficient with the latest industry standards as they head into the workplace.
Software available to students in the computer labs include: Final Draft, PSAW (SPSS), Adobe Creative Suite, Adobe Production Premium, Microsoft Office 2011, Final Cut, Autodesk animation suite, Apple Aperture and much more.
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Photo Studio | Room 077
The photo studio is painted half black and half white with a curtain in the middle to separate the two. The walls have a cyclical base to allow for a smooth background. The lighting grid allows for storage and other lighting uses.
TV Studio | Room 355
Donated by Cathy and David Swofford
Our students can get a real-world experience in the television studio and control room. The control room has glass windows so that students can view activity in the studio. The studio features a standard lighting grid for the hanging of lighting elements. Half of the studio features a Chroma Key green wall to allow for the use of virtual sets. A new hard set has also been built for the studio featuring a large news desk to be used with virtual backgrounds. The studio also has a storage room as well as extra area for future expansion (e.g. auxiliary sets). All productions in the studio will be full HD. The studio will also be the hub of a future cable-access channel that will be operated by the college. The cable channel will allow for the local broadcast of student work, as well as other productions featuring Texas Tech. Between broadcasts, the channel will included weather and other general information pertinent to the Tech community. The channel is projected to be operable by Spring of 2013.
Radio Station Complex | Room 377
Home of KTXT-FM, Texas Tech's only student run broadcast entity. The complex will feature five studios. Two of the studios will have glass windows facing into the adjacent hallway so that passers by can see the inner-workings of the radio station. The production rooms will feature high quality audio equipment for recording, and special sound proofing to allow for studio-quality production. The area is also being wired for cable TV to monitor local and cable news stations, and there will be interconnectivity between the complex and other areas of the building such as the News Central lab and the TV studio allowing for “live” reports.
News Central Lab | Room 375
Donated by the Lubbock Avalanche-Journal
This will be the primary production lab for the Journalism and Electronic Media Department. Using the concept of convergence, students will use high-performance Apple Macintosh computers to produce content for TV, radio, print, and web usage. The lab features Apple's Final Cut software, as well as the Adobe Design and Production Premium software suites. The facility also includes 4 audio booths located in the back of the room so that students producing TV news stories, radio content, or audio/visual content for the web can record voice-overs for their projects. Each of the booths will be equipped with high-quality audio equipment for recording, and special sound proofing to allow for studio-quality production. A portion of the lab also includes a ceiling-mounted lighting grid for the inclusion of lighting elements to allow for "live shots" between News Central and the TV studio. As mentioned before, the area will also have connectivity to the radio studios for "live" reports on KTXT-FM.
3rd Floor Computer Labs | Rooms 361, 363 & 365
Room 365 Donated by Wayne Sellers
The 3rd floor will serve as the media production and technical instruction hub of the new building. Along with the News Central Lab, radio station complex and TV studio, the 3rd floor also features three other computer labs – one of which can hold up to 60 students. Each lab will feature high-end Mac and PC computers with software ranging from Apple's Final Cut software; to the Adobe Design and Production Premium suites; to Final Draft script writing software. At least one lab will also serve as an open lab where students can work with the various software titles outside of their regular class times. Each lab includes newly purchased display technology and lecterns for instructional purposes. This includes high-resolution projectors, a computer system, Blu-Ray player, in-room audio system, and a built-in touch-panel on the lecterns for access to all display technology.
Equipment Checkout Office | Room 373
The 3rd floor of the building also features the Equipment Checkout Office where students have access to audio, video, and photo equipment for their various production projects. This equipment includes HD video cameras, digital audio recorders, and a variety of DSLRs (including the Canon 5D Mark II and the Canon 7D). Auxiliary equipment offered includes light kits, various types of microphones, photo and video tripods, etc.
Dr. Billy I. Ross Lecture Hall | Room 353
The 3rd floor features two large, 100+ seat, tiered classrooms, one of which has been outfitted for use as an additional radio broadcast facility. The room features 6 high-quality ceiling mounted "choir mics" which allow for the capture of in-room interaction. The lectern in the room also has an audio interface plate with inputs for 4 XLR microphones to be used on the floor of facility. The rear of the room features a glassed in booth where the audio production equipment (sound board, wireless mic receivers, etc.) is located so that a student can operate the equipment for recording or live radio broadcast. This facility can be used for "town hall"-like usage, and is the home of the Texas Tech Student Government Association meetings held throughout the year.
Presentation Room | Room 154
The 1st floor of the building will include a new concept for the college, a dedicated Presentation Room. This facility will have ceiling mounted microphones, a remote controlled, robotic video camera, and audio and video recording equipment. The room also features the standard display technology (mentioned above in the description for the 3rd Floor Computer labs). Students, staff and faculty will have the ability to make presentations in this room to be recorded for future viewing or distribution.
Graduate Student Research Complex | Rooms 052, 054, 056, 058 & 061
The basement of the new building will feature an expanded area for use by graduate students and faculty conducting research. The facility will feature a computer lab for experiments that doubles as a call center, a focus group facility, psychophysiology lab, eye-tracking lab, and an additional classroom for other group-based studies. The focus group facility will feature an interview room with ceiling mounted microphones, a remote controlled camera system featuring three cameras, and a control room behind a one-way glass panel where the interviewees can be observed and the audio-visual equipment is operated. The psychophysiology lab features a computer operated system that allows for the monitoring of a participants vital signs and physical reactions when exposed to stimulus, and the eye-tracking lab allows for the monitoring of the movement of a participants eyes when subjected to visual stimulus such as a computer or TV screen. The experimental computer lab and additional classroom allow for group studies using computerized stimulus as well as in room LCD monitors which will have access to cable TV. All of the research facilities feature connectivity throughout the complex to allow for remote operation of research equipment, and remote audio/video monitoring of the participants in the various facilities. The facility also features a number of offices and reception areas.
Basement Theatre Classroom | Room 083
The basement of the new building's rotunda will feature a room specifically designed to reproduce a theatrical environment. The room features a high-quality, high-luminance HD projector, a Bose audio system, and full-digital connectivity for the playback from sources such as the in-room Blu-Ray player or Mac Mini computer. The room will be used for film-based courses that screen films and utilize other visual media for classroom instruction. The facility will also double as a screening room for student projects, films, or for film festivals such as the annual Global Lens festival.