Previous Hall of Fame Inductees
Stephen (Steve) Beasley began his newspaper career shortly after graduation from Texas
Tech. He began as a retail advertising sales representative at The Lubbock Avalanche-Journal in June 1972. There he rose in the ranks to be an assistant classified manager, retail
manager, and advertising director. In 1990, after a short stint as advertising director
in Leesburg, Florida, Beasley returned to Texas as advertising director at the Amarillo Globe-News. In 2001 he was named marketing director in Amarillo and in 2002 was named general
manager of the Savannah (Georgia) Morning News. In 2004, Beasley returned to the Lubbock
Avalanche-Journal as publisher of his hometown newspaper (for which he was a newspaper
carrier in 1961 and 1962).
Beasley was active in the newspaper industry having served as president of the Texas
Newspaper Advertising Managers Association, vice president from Texas in the International
Newspaper Advertising and Marketing Association, and president of the Midwest Newspaper
Advertising Executives Association. Twice in Beasley's tenure as publisher, the Lubbock
Avalanche-Journal was named the Texas Associated Press Managing Editors Newspaper
of the Year (2011 and 2014).
Beasley was active in the United Way throughout his career. In Lubbock, he served
as Small Business division chairman, campaign vice-chairman, and marketing division
chairman. In Amarillo, Beasley served as co-chair and vice chairman of the Loaned
Executive Division. In Savannah, he chaired the newspaper's campaign initiative. After
returning to Lubbock in 2004, Beasley served on the board of directors of the United
Way of Lubbock, the Science Spectrum, the Lubbock Chamber of Commerce, South Plains
Fair (president in 2013), and served on the capital campaign to build Hope Lodge.
Beasley graduated from Texas Tech in May 1972, with a BBA degree in Advertising. He was named an outstanding alumnus of the College of Media & Communication in 2005.
Beasley is married to Phyllis and has two grown children—Tammy of Lubbock and Heather
of Dallas. He retired from the newspaper business in March 2015 and resides in Lubbock.
David Swofford graduated from Texas Tech University's College of Media & Communication
in 1979 with a Bachelor of Arts in Journalism. Swofford got his start in the broadcasting field while working at Texas Tech's student-run
radio station, KTXT-FM. Originally interested in sports broadcasting, Swofford covered Texas Tech baseball
games during his career at the radio station.
During his last year as an undergraduate, Swofford began working at KLBK-TV and eventually
became news director. After working at KLBK-TV for four years, Swofford moved to Austin
and began working at KTBC-TV. During his time there, Swofford covered numerous major
stories including the Reagan-Gorbachev summit in Washington, D.C., and even had the
chance to travel to Mexico to cover a story about Africanized bees.
After 11 years at KTBC-TV, Swofford transitioned into the field of public relations,
specifically video game public relations. He has handled public relations and communications
for multiple video game companies, including Electronic Arts and NCSOFT. Swofford
has also been working with Chris Roberts, CEO of Cloud Imperium Games, on a crowdfunding
campaign for the video game “Star Citizen” which has raised nearly $53 million since
it launched in October 2012.
Currently, Swofford serves as communications director at Cloud Imperium Games and
president of Conley Swofford Media, a public relations company in Austin, Texas. Swofford
runs Conley Swofford Media with his wife, Cathy Conley Swofford, a College of Media
& Communication graduate who was recognized as an outstanding alumnus in 2013.
Ron Askew earned his Bachelor of Arts degree in advertising with a minor in marketing in 1976 from the College of Media & Communication at Texas
Tech University. He later received a Master of Science degree in advertising management
from Northwestern University. He has served on the Texas Tech College of Media & Communication
National Professional Advisory Board.
In his 30-year career in management positions as chairperson, CEO, CMO, board member,
and entrepreneur, Askew pioneered many brand items from the numerous clients he served
while at Frito-Lay, Pepsi Co., TracyLocke, the Integer Group, Coors Brewing Co., Omnicom,
His work has been recognized as Best in Class by the Wall Street Journal, Ad Age,
Promo Magazine, the Hub Magazine, and Sporting News.
Askew has managed a variety of consumer product, retail and service businesses, both
from the client and agency sides. His skills are in building market share and producing
profitable operations. Askew has a strong background in start-up ventures, new business
development, strategic turnaround situations, and he has left an enduring enterprise
for the future.
Currently, he is the founder and president of SQ Partners, a business and non-profit
advisory group specializing in helping agencies gain and retain clients, work with
emerging companies, and position themselves for acquisition. He also provides counsel
and capital to selected equity funds and their investment companies.
His previous positions include chairperson at TracyLocke, where he engineered the
expansion of Omnicom's TracyLocke brand to have a global footprint. International
clients included PepsiCo and Hewlett-Packard. Markets included London, Paris, Dubai,
and Mumbai, with further expansion preparation ready in Asia and Latin America. Notably,
in 2011, Promo Magazine named TracyLocke Agency of the Year.
Robert Montemayor was a member of a Los Angeles Times team that was awarded the 1984
Pulitzer Prize for Meritorious Public Service for a comprehensive 21-part series of
stories on Latinos in Southern California published in 1983. Montemayor earned a bachelor's
degree in journalism in 1975 from the College of Mass Communications at Texas Tech
Journalist, veteran marketing executive, consultant, author, and college professor,
Montemayor has more than 35 years of media experience. Currently, Montemayor is a
journalism instructor in Rutgers University's School of Communication and Information
in New Brunswick, N.J. He is also the director of the Latino Information Network at
Rutgers, a project launched in the summer of 2010 to create a database of Latino-related
research and stories that will feed a website focusing on the ever-growing, diverse
Latino communities within the United States.
Montemayor was editor of Texas Tech's campus newspaper, the University Daily, now
the Daily Toreador, during the 1974-1975 year. In the summer of 1975, he took a job
with the Dallas Times Herald as a staff writer. His most important body of work involved
reporting and writing numerous stories involving the alleged civil rights violations
of Mexican-Americans in Texas – most killed while in police custody. Montemayor was
a member of reporting teams that twice were nominated for the Pulitzer Prize in 1977
and 1978, and one that earned a George Polk Award in 1978 for its coverage of these
civil rights cases.
Montemayor joined the Los Angeles Times in November 1978 as a staff writer based in
San Diego, Calif. The work of Montemayor and the Times team, which was awarded the
1984 Pulitzer Prize, was later published as a book. Montemayor co-authored the lead
story in the series, as well as three other stories and was the most prolific staff
writer involved in the project.
In 1986, Montemayor graduated from the University of California, Los Angeles, with
a Master of Business Administration degree in marketing. During the next 22 years,
he held a number of executive media and marketing management posts, working in mid-
to upper-level managerial assignments at companies such as Dow Jones Inc., the McGraw-Hill
Companies, and VNU Business Media. He has worked in virtually all aspects of media,
including editorial; advertising; marketing; distribution; direct marketing in all
forms, including consumer- and business-to-business marketing; and in the development
and management of customer databases. He has managed business operations in the United
States and internationally. He is fluent in Spanish and Portuguese.
In 2004, Montemayor was the primary author of the book, “Right Before Our Eyes: Latinos
Past, Present and Future,” a 160-page treatment focusing on the economic, political
and social impact of the largest and fastest growing ethnic group in the United States.
Keith Samples, who earned his bachelor's degree in journalism in 1977 from Texas Tech
University, is the 47th inductee into the mass communications hall of fame. The College
of Media & Communication recognized Samples as an Outstanding Alumnus in 2002.
After graduation, Samples worked as the sports information director for Texas Tech
University. He left Texas Tech in 1981 to become executive vice president of Sports
Productions Inc., a Dallas-based company that produced and distributed live sporting
During a career in film and television that spans more than 25 years, Samples has
been involved with the production and distribution of more than 20 feature films and
dozens of television series. In 1985, Samples moved out of the sports world and accepted
a position in Los Angeles as senior vice president at Lorimar-Telepictures, the producers
of "Dallas," "Falcon's Crest," "Knot's Landing," and "The People's Court." He became
executive vice president of Domestic Distribution at Warner Bros. in 1987. During
his tenure, Samples managed a sales staff responsible for more than $1 billion in
domestic program sales, including iconic hits "Murphy Brown" and "Full House."
In 1991, Samples founded and became the CEO of Rysher Entertainment, a company that
has grown from the relatively humble production and distribution house behind such
syndicated television hits as "Saved By the Bell" and "Highlander: The Series" to
a major Hollywood player, with films such as "Big Night" and "Kingpin," both in 1996.
Samples made his debut as a screenwriter and director with the romantic comedy "A
Smile Like Yours" in 1997.
After selling Rysher Entertainment to Cox Communications in 1997, Samples embarked
on a career as a producer/director. Since then, he has directed more than 60 episodes
of prime-time television, and produced numerous films. Television directing credits
include episodes of "The Practice," "Homicide: Life on the Streets," "Oz," "The O.C.,"
"Dawson's Creek," "Felicity," "Judging Amy," and "Reba."
In July, Samples directed Academy Award winner Russell Crowe in his North American
television debut, the third-season premier of the Canadian hit "Republic of Doyle."
The show will air in January 2012. Samples is a long-time member of the Directors
Guild of America, the Writers Guild of America, the Academy of Motion Picture Arts
and Sciences, the Academy of Television Arts and Sciences, and the Directors Guild
Otice A. Green
The late Otice A. Green graduated in 1949 with a bachelor's degree in journalism from
Texas Tech University. He was a long-time public relations and political consultant
who died Feb. 7, 2010. Born in 1927, Green was a World War II Navy veteran. His wife,
Mary Faye Bonds, also a journalism graduate of Texas Tech, survives him. He is the
founder of the Otice A. Green Presidential Scholarship at Texas Tech.
Green began his professional career as a reporter, photographer and desk editor at
the Plainview Daily Herald in 1949 before leaving in 1950 to become assistant manager
of the Lubbock Chamber of Commerce. His work on the chamber's Hub Magazine won several
national awards. He helped to inaugurate the South Plains Maid of Cotton contest,
developed press releases for the chamber and worked on the Panhandle/South Plains
Fair. Green created the well-known Prairie Dog Pete campaign that attracted national
and international publicity for the city.
In 1956, Green and his wife opened Otice Green and Associates, the first public relations
firm in Lubbock. His clients included the Lubbock New Car and Truck Dealers Association,
the High Plains Underground Water District, and several area chambers of commerce.
Green was widely known as one of the state's top political consultants and was involved
in more than 100 campaigns, including those of former Texas Gov. Preston Smith, former
Texas Comptroller and Lt. Gov. Bob Bullock, and former U.S. Reps. George Mahon and
Kent Hance, now chancellor at Texas Tech. He was the campaign manager or consultant
in all of Gov. Smith's campaigns – the 1956 race for the Texas Senate, the 1962 race
for lieutenant governor and the 1968, 1970 and 1972 races for governor. From 1970
until the fall of 1972, Green served as chief of staff for Gov. Smith.
Brad Moran is a Lubbock native who began his broadcasting career at the age of 11.
His father, Ray Moran, also a member of the Texas Tech mass communications hall of
fame, gave him his start at the family-owned radio station, KTEZ. In 1982, Brad earned
a Bachelor of Arts in business administration from Texas Tech University and immediately
entered sales at the Moran's first television station, KJTV-34 in Lubbock. In 1985,
Brad and Ray decided to affiliate the station with the fledgling Fox Network while
making the move into a new state-of-the-art broadcast facility. In 1988, they expanded
their television holdings, launching Telemundo 46, a Spanish-language station. Father
and son became pioneers in the television industry, the first to operate multi-stations
in a single market. In 1992, Brad expanded the holdings for what is now Ramar Communications,
adding radio properties Magic 93.7 and FoxTalk 950. In 1985, he launched Lubbock's
UPN station, and then he expanded into Albuquerque with the Telemundo affiliate. Lubbock
radio stations 104.3 and Stars 97.3 were purchased in 1998 and 2002, respectively.
In 2009, the Ramar radio group entered the sports broadcasting format, launching Double-T
104.3, which is the flagship station for Texas Tech athletics. Ramar Communications
is currently the parent company for seven television and four radio stations in Texas
and New Mexico.
Brad's accomplishments in business and community service have been honored by numerous
organizations. He was the 1999 recipient of the Lubbock Advertising Federation Silver
Medal. He was the 2006 Lubbock Chamber of Commerce Business Person of the Year and
was given the 2007 Leadership Lubbock Outstanding Alumnus award. He has been elected
by peers to serve five terms on the Fox Network Board of Governors. He is a past president
of the Lubbock Advertising Federation and the Rotary Club of Greater Southwest Lubbock.
He has co-chaired the Lubbock Arts Festival and has served as a United Way Loaned
Executive. He has been a member of the South Plains Food Bank Board and the Lubbock
Airport Board. He currently serves on the Board of Directors of the Lubbock Chamber
of Commerce, All Saints Episcopal School and the ATO Board of Trustees.
Brad and wife, Carla, have two daughters, Ava and Ella.
2009 - Fall
Linda Rutherford is vice president of communications and strategic outreach for Southwest
Airlines, which is based in Dallas and is one of the nation's largest airline in terms
of domestic customer boardings. Her responsibilities include overseeing media relations,
special event planning, crisis communications and emergency response, community relations
and charitable giving, corporate community affairs, public relations, emerging and
multimedia relations, legislative communication and grassroots activities, Southwest's
Speaker's Bureau, employee communications, and graphic design and creative services.
Rutherford earned a Bachelor of Arts degree in journalism from Texas Tech University,
where she graduated magna cum laude and was the 1988 Outstanding Journalism Graduate.
She is a past chairperson of the Texas Tech Media & Communication Professional Advisory
Committee. Prior to joining Southwest Airlines in 1992, she was a reporter for several
Dallas-area suburban newspapers, including the Carrollton Chronicle, the Irving Daily
News and the Collin County Community College District. She began her career as a reporter
for Newsweek magazine in New York and later was a reporter for the Dallas Times Herald.
Her honors include being a 2008 inductee into the Public Relations Hall of Fame for
PR News magazine and a 2002 Outstanding Alumna of the Texas Tech University College
of Media & Communication. PR Week recently recognized Southwest Airlines as one of
the five companies that "gets social media"; PR News named Nuts About Southwest as
the best corporate blog for 2007 and 2008; and PR Week named Southwest Airlines' Corporate
Communications Department as the public relations Team of the Year in 2000. Rutherford's
civic activities include being the vice president of community relations for the Lewisville
Independent School District's Education Foundation board of directors. She has been
a featured speaker for numerous organizations, including the Association for Women
in Communication, the Denver Business Marketing Association, the Airports Council
International-North America, the Ragan Speechwriter's Conference, and the National
Association of Mutual Insurance Companies.
2009 - Spring
Bob Condron, a veteran of 13 Olympic Games for the United States Olympic Committee,
has been director of Media Services for the USOC since 1997 and a member of the USOC
staff for 24 years. In addition to directing media services at Olympic, Paralympic,
Pan American and World University Games, Condron leads the USOC Media Services staff
in promoting and publicizing athletes and teams in the USOC family on a daily basis.
Dennis Harp, Ph.D
Dennis A. Harp, native Texan, holds a bachelor's degree in commercial art from Texas
State University, as well as a master's degree in broadcasting and a doctorate in
educational technology with a journalism minor from Texas A&M Commerce. He became
a college instructor in 1966 and recently retired after 35 years as a professor of
electronic media and communications, and associate dean of faculty, College of Media
& Communication at Texas Tech University. Harp previously taught at two other state
institutions for an academic career totaling 39 years.
William F. (Bill) deTournillon Sr.
Bill deTournillon Jr.
The deTournillon family members are no strangers to television, and especially to
the Lubbock market. He introduced his son, Bill deTournillon Jr., to Lubbock television
as he served as vice president and general manager at Lubbock's KCBD-TV station. Among
his 10 grandchildren, Dan Jackson is the oldest and is the third generation of broadcasters.
He is the current general manager of Lubbock's KCBD-TV and broadcasts "Consider this
with Dan Jackson."
Larry Beaulieu first traveled the broadcasting path in fall 1965, his freshman year
at Texas Tech University. He came to Tech to study electrical engineering, but on
a dare he auditioned for the 10-watt Tech radio station, KTXT-FM. Suddenly, he was
the Saturday morning voice of the "Texaco Metropolitan Opera," which meant he did
a station ID once an hour. His on-air role expanded as he became more comfortable
with the microphone. Within a few months, he was running a board shift and announcing.
He realized by the end of the year that broadcasting was far more fun for him than
engineering and required less math. He changed his major.
CBS correspondent Scott Pelley has contributed stories to CBS' "60 Minutes" since
the 2003-04 season and
was a correspondent for "60 Minutes II" from its first season in 1999.
Pelley's March 2005 "60 Minutes" investigation advanced the story about the CIA's
controversial practice of
rendition, delivering terror detainees to other nations known to use torture.
President & CEO of Chapa Consulting, Inc.
Marshall Clinton Formby, Jr.
Attorney, Politician, Newspaper Publisher and Radio Executive
General Manager and National Director of Technology for Edelman/GTT
The "Voice of the Texas Tech Red Raiders."
Advertising Services Director, The Wall Street Journal
President & Chief Creative Officer, Young & Rubican New York.
President Newspaper Group, Corporate Vice President, The Hearst Corporation.
Chairman and CEO of Harte-Hanks, Inc.
Senior vice president, news/broadcast division for A.H. Belo Corp.
Twenty years as Media & Communication faculty member, Texas Tech University
United Way Director for Public Relations, Lubbock
First woman to own an advertising agency in Lubbock; earned Sterling Service District
10 Award, the Lubbock Advertising Federation's Silver Medal award; Lubbock Addy Awards
and awards from the National Agri-Marketing Association; WICI's Business Woman of
the Year (1981) and Communicator of the Year (1983); provides the College of Media
& Communication with internships and employment opportunities for students.
L. Ray Ward
Established the “Public Utilities Communicators Association President's Scholarship”
for advertising and public relations majors; served thirty years with the Texas Utilities
System in public relations and advertising; a member of the mass communications advisory
committee from 1977-1983 and 1990-1992.
Served as professional adviser to the student ad club for 10 years; a member of the
mass communications advisory committee; provides internship and employment opportunities
for Media & Communication students; president of The Price Communications Group, Inc.
Phil J. Record
Chairman of the mass communications advisory committee from 1990-1992; worked for
the Fort Worth Star Telegram for more than 40 years and serves as ombudsman and special
assistant to the publisher; worked for the Lubbock Avalanche-Journal; has earned 19
Chaired the School's Foundation Committee from 1987 to 1992; president of Ramar Communications,
Inc.; served on the School's mass communications advisory committee; donated tower
space for KTXT; provided internship and employment opportunities for Media & Communication
Vice president of Southwest Airlines and Mass Communications Advisory Committee. Served
as president of the Dallas Press Club Foundation, Dallas Advertising League, and Dallas
Repertory Theatre; named as Who's Who in Advertising, Aviation, American, Southwest
and of Women; supports the School with scholarships, internships and service.
Dr. Billy I. Ross
Served as first chairman of the Department of Mass Communications; established the
mass communications advisory committee, the Mass Communications Hall of Fame, Mass
Communications Week, the L.U. Kaiser Innovative Teaching Award and the Thomas Jefferson
Award; received many regional national awards including AAF'S 1989 Distinguished Advertising
Educator of the Year Award.
C. R. "Choc" Hutcheson
Graduated in journalism from Texas Tech; first news director at KCBD-TV in Lubbock;
supports Media & Communication through scholarships.
William S. Morris, III
Recognized for his work and assistance in establishing the Texas Tech College of Media
& Communication; former director of the Associated Press and the American Newspapers
Publishers Association; nationally known for his contributions to mass communications
Donated the KTXT-TV tower in 1979 and served as chairman of the mass communications
advisory committee from 1984 to 1986.
Frank W. Mayborn
Supported the department's graduate program and pioneered the internship program for
journalism students; received a special award from the Texas Daily Newspaper Association
for 50 years of service to the newspaper industry.
W. D. "Dub" Rogers, Jr.
Helped bring television to Lubbock and to Texas Tech; a television pioneer who helped
take television from the big city to medium and small-sized markets
Donald H. Waddington, Sr.
President of Branham Newspaper Sales, New York. Served as an original member and chairman
of the mass communications advisory committee from 1977 to 1980; recognized national
leader in newspaper sales.
Texas Pioneer in Radio Broadcasting. Organized the Mass Communications Advisory Committee;
served as chairman of the Texas Tech Board of Regents; served as an officer for several
state and national broadcasting associations.
Served as chairman of the Mass Communications Advisory Committee from 1974 to 1977;
retired as editor and senior vice-president of the Fort Worth Star Telegram in 1981.
Rose from the staff of the Toreador to the editorships of the Memphis Commercial Appeal
and the Evansville Press; named general manager and vice-president of the E. W. Scripps
Gordon B. McLendon
Gained national recognition as one of the giants of the broadcasting industry through
his establishment of the Liberty Broadcasting System; donated his memorabilia to the
College of Media & Communication
Served as first editor of the Texas Tech Toreador, now The Daily Toreador; associate
editor of The Phoenix Gazette and member of the Texas Tech mass communications advisory
committee for eight years.
Publisher of Palestine Herald-Press. Achieved statewide recognition as publisher of
the Palestine Herald-Press and president of the Texas Daily Newspaper Association;
honored as the Texas Journalism Council's "Friend of Journalism Educators."
Wendell Mayes, Jr.
Texas pioneer in broadcasting. Served as Chairman of the Texas Tech Board of Regents;
received national recognition for his service to the broadcasting industry; an original
member of the mass communications advisory committee and served as its second chairman.
J. Culver Hill
Director of Advertising and Public Relations, Hempill Wells Company. Longtime supporter
of Media & Communication at Texas Tech; Tech's advertising society is named in his
honor; many students receive scholarships as a part of his generous donation to the
Chairman of the Board, The Premier Company. An original member of the mass communications
advisory committee; created the innovative teacher awards for the department; posthumously
named to the Direct Marketing Association's Hall of Fame.
News director at KCBD-TV. Considered the "Dean of West Texas Journalism"; one of the
first editors of the university newspaper and one of the first graduates of the department.
Wallace E. Garets
Served as the chair of the Department of Journalism for 14 years and helped the department
receive its accreditation; served as national president of the American Society of
Journalism School Administrators
Founder of Foote, Cone & Belding Advertising Agency. Supported Texas Tech by bringing
international students to the campus through the Don Belding Fund.
Lubbock pioneer broadcaster. Aided in the establishment of the Department of Mass
Communications. Advertising students are eligible to receive the Joe Bryant scholarship.