Texas Tech University

William S. Morris III Distinguished Lecturer Series

Dhavan V. Shah — Spring 2014

Watch Dhavan V. Shah's Lecture

Dhavan V. Shah is the Louis A. & Mary E. Maier-Bascom Professor at the University of Wisconsin, where he is Director of the Mass Communication Research Center (MCRC) and Scientific Director in the Center for Health Enhancement System Studies (CHESS).

Shah's research focuses on communication influence on social judgments, civic and political engagement, and health support and behavior. He has developed three major lines of inquiry, with his most recent work extending insights and techniques from his prior examinations of the influence of news framing and the power of online interactions into the development and deployment of digital technologies for individual and community health.

Dhavan V. Shah

These programs of research center on:

  • The influence of message framing and processing on decision-making and opinion formation
  • The capacity of mass and interpersonal communication, especially online communication, to encourage civic engagement and political participation
  • The effects of computer-mediated interactions, particularly the expression of social support, on the management of cancer, aging, and addiction

Across these domains of work, he has increasingly applied computational techniques to social science questions, exploring the role of social media harvesting, machine text coding, communication network mapping, and “big data” analytics.

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