The Center for Communication Research houses state-of-the art technology for studying all facets of audience response to media messages—video, audio, online, commercial, informational, and more.  The CCR contains more than 6,000 square feet of research labs and provides research services to those both within and beyond the Texas Tech community.  Click below to learn more about our labs and services.


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About CCR

The CCR is housed in the College of Media & Communication on the Texas Tech campus. Equipped with a 20-station computer-assisted telephone interview, also called CATI, phone bank, Internet survey technology and focus group facilities, the CCR provides telephone survey, focus group, mail survey, and interviewing research services to a variety of clients. Such research provides our clients with relevant and timely information, which allows them to provide value-added services to their stakeholders.

Find out more:

- Audience Testing Lab
- Content Analysis Lab
- Experimental Lab
- Eye-Tracking Lab
- Focus Group Room
- Psychophysiology Lab

Our Services

The CCR provides clients with state-of-the-art research technologies such as the Ortek, an Electrodermal Response system and an eye tracking system.

Find out more about our services


For more information about our services, please contact:

R. Glenn Cummins, Ph.D.
Director, Center for Communication Research
College of Media & Communication
Texas Tech University
Box 43082
Lubbock, TX 79409
Phone: (806) 834-3117
Email: glenn.cummins@ttu.edu

Links

Recent Research
  • Seltzer, T., Gardner, L., Callison, C., & Bichard, S. (in press). PR in the ER: Managing internal organization-public relationships in a hospital emergency department. Public Relations Review.
  • Seltzer, T., & Zhang, W. (2011). Debating healthcare reform: How political parties' issue-specific communication influences citizens' perceptions of organization-public relationships. Journalism and Mass Communication Quarterly.
  • Zhang, W., & Gearhart, S. (in press). CHAPTER Political behavior in social network sites. In Z. Yan (ed.), Encyclopedia of Cyber Behavior. Hershey, PA: IGI Global.