The Center for Communication Research houses state-of-the art technology for studying all facets of audience response to media messages—video, audio, online, commercial, informational, and more. The CCR contains more than 6,000 square feet of research labs and provides research services to those both within and beyond the Texas Tech community. Click below to learn more about our labs and services.
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The CCR provides comprehensive research solutions using state-of-the-art tools including dial-testing, eye-tracking, and biometric measurement of audience response.
In addition to supporting research within the College of Media and Communication and Texas Tech University, the CCR also works with partners outside the academic community.
For more information about our services, please contact:
R. Glenn Cummins, Ph.D.
Director, Center for Communication Research
Associate Dean for Research
College of Media & Communication
Texas Tech University
Lubbock, TX 79409
Phone: (806) 834-3117
News & Recent Publications
- Seltzer, T., Gardner, L., Callison, C., & Bichard, S. (in press). PR in the ER: Managing internal organization-public relationships in a hospital emergency department. Public Relations Review.
- Seltzer, T., & Zhang, W. (2011). Debating healthcare reform: How political parties' issue-specific communication influences citizens' perceptions of organization-public relationships. Journalism and Mass Communication Quarterly.
- Zhang, W., & Gearhart, S. (in press). CHAPTER Political behavior in social network sites. In Z. Yan (ed.), Encyclopedia of Cyber Behavior. Hershey, PA: IGI Global.
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