Texas Tech University

Melissa Gotlieb

Assistant Professor

Email: melissa.gotlieb@ttu.edu

Phone: +1.806.834.2998

Office: 508

Office Hours: TR 1:00-2:30

Ph.D. University of Wisconsin-Madison

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Classes Taught:

  • ADV 3320: Advertising and Society
  • ADV 4301: Special Topics in Advertising: Political Advertising


Dr. Gotlieb's research lies at the intersection of media, politics, and consumer culture. She is particularly interested in the interaction between audience orientations and media messages in the context of youth engagement in expressive politics, such as political consumerism. Her research draws from mass communication, psychology, political science and marketing. 
Find out more about Dr. Gotlieb's research.


Before coming to Texas Tech, Dr. Gotlieb worked as a teaching assistant and research assistant at the University of Wisconsin. During her time as a graduate student, she also worked as a consultant on various projects and campaigns for non-profit organizations including KETC St. Louis Public Television. 

Leadership / awards:

Dr. Gotlieb has received top paper awards from the Association of Education in Journalism and Mass Communication and the Midwest Association for Public Opinion Research. Dr. Gotlieb was also the recipient of a doctoral candidate fellowship at the University of Wisconsin.