Texas Tech University

Trent Seltzer

Associate Professor & Assistant Dean for Graduate Affairs
Public Relations

Email: trent.seltzer@ttu.edu

Phone: +1.806.834.3803

Office: 158C

Office Hours: Tues. & Thurs., 1:30 - 3 p.m.

Web:  https://www.researchgate.net/profile/Trent_Seltzer

Ph.D. University of Florida, 2007

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Trent Seltzer

Classes Taught:

Undergraduate courses:

Graduate courses:

  • Critical Analysis of Public Relations (PR 6315)
  • Foundations of Persuasion in Strategic Communication (PR 6315)
  • Seminar in Strategic Political Communication (PR 6315)
  • Seminar in Relationship Management (PR 6315)
  • Public Relations Problems and Cases (PR 5343)
  • Integrated Communication Campaigns (MCOM 6315)


Dr. Seltzer is the author or co-author of more than 55 journal articles, book chapters, published proceedings and conference papers focused on strategic communication. His research interests include organization-public relationship management and agenda building within political communication contexts, social media and public relations, and communication campaign strategy and effectiveness. Dr. Seltzer's research has appeared in Journalism and Mass Communication Quarterly, Public Relations Review, Journal of Public Relations Research, International Journal of Strategic Communication, The Public Relations Society of America's Public Relations Journal, Social Science Computer Review, Journal of Sports Media, and International Journal of Sport Communication. He has presented his research at the annual conferences of the Association for Education in Journalism and Mass Communication, the International Communication Association and the International Public Relations Research Conference. His work has also been profiled in media outlets such as Ragan's PR Daily and O'Dywer's.


Dr. Seltzer has worked professionally in public relations, political campaigning and public administration, as well as provided communications consulting services for clients in the health care, nonprofit and corporate sectors. He previously taught communications courses at the University of Florida, the University of Central Florida and Gulf Coast State College.

Leadership / awards:

Dr. Seltzer is a member of the Association for Education in Journalism & Mass Communication, the International Communication Association and the Public Relations Society of America,. He won the 2005 Ketchum Excellence in Public Relations Research Award from the Institute for Public Relations. He has also received the Texas Tech Alumni Association New Faculty Award, the Bill and Avis Ross Mass Communications Faculty Achievement Award, and the TTU President's Excellence in Teaching Award. In 2012, Dr. Seltzer was named a Texas Tech Integrated Scholar by the Provost's office. He is a graduate of the inaugural Texas Tech University President's Leadership Institute.