Coy Callison

Associate Dean for Graduate Studies

Research Specialty

  • Investigation of Message and Source Factors Influencing the Effects of Persuasive Messages and Recall of Information
  • Dr. Callison has authored or co-authored 45 refereed research publications appearing in Media Psychology, Journal of Communication, Communication Research, Journal of Marketing Communications, Public Relations Review, Journal of Public Relations Research and Journal of Applied Social Psychology among others. He has authored or co-authored 60 refereed conference papers, and he has secured $117,028 in external research funding.

Main Methodological Approaches

  • Experimental


  • Ph.D., University of Alabama, Communication and Information Sciences, Media Effects
  • M.A., University of Alabama, Advertising/Public Relations
  • B.A., Southwest Texas State University, Public Relations

Recent Graduate Courses Taught

  • Experimental Research
  • Data Analysis
  • Research Methods
  • Advanced Theories
  • Public Opinion and Propaganda

Recent Publications

  • Baksh-Mohammed, S., & Callison, C. (in press). Hegemonic masculinity in Hip-Hop music? Difference in brand mention in rap music based on the rapper’s gender. Journal of Promotion Management.

  • Merle, P., Callison, C., & Cummins, R. G. (in press). How arithmetic aptitude impacts attention, memory and evaluation of static versus dynamic infographics in online news: An eye-tracking study. Electronic News.

  • Baksh-Mohammed, S., & Callison, C. (2014). “Listening to Maybach in My Maybach”: Evolution of product mention in music across the millennium's first decade. Journal of Promotion Management, 20,20-35.

  • Alvarado, G., & Callison, C. (in press). How incentives affect web-based survey response rates of athletic program donors. International Journal of Revenue Management.

  • Callison, C., Gibson, R., & Zillmann, D. (2013). Effects of differences in numeric ability on the perception of adversity risk to others and self. Journal of Media Psychology, 2 95-104.

  • Baksh-Mohammed, S., & Callison, C. (in press). Hey Ya…Shake it Like a Polaroid Picture: Evolution of product mention in music across the millennium's first decade. Journal of Promotion Management.

  • Baksh-Mohammed, S., Callison, C., & Choi, M. (2012). Positive influence of organizational charitable involvement on perceptions of credibility and purchase intention. Public Relations Review, 38, 498-500.

  • Seltzer, T. Gardner, E., Bichard, S., & Callison, C. (2012). PR in the ER: Managing internal organization-public relationships in a hospital emergency department. Public Relations Review, 38, 128-136.

  • Callison, C., Gibson, R., & Zillmann, D. (2012). Human face in news important but base-rate date inform more. Newspaper Research Journal, 33 (2), 54-67.

  • Devlin, M. B., Chambers, L. T., & Callison, C. (2011). Targeting mood: Using comedy or serious movie trailers. Journal of Broadcasting and Electronic Media, 55, 581-595.

  • Kolyesnikova N., Sullivan Dodd, S. L., & Callison, C. (2011). Consumer affective responses to direct mail messages: The effect of gratitude and obligation. Journal of Marketing Communications, 17, 337-353.

  • Gibson, R., Callison, C., & Zillmann, D. (2011). Quantitative literacy and affective reactivity in processing statistical information and case histories in the news. Media Psychology, 14, 96-120.

  • Callison, C., & Seltzer, T. C. (2010). Influence of responsiveness, accessibility, and professionalism on journalists’ perceptions of Southwest Airlines public relations. Public Relations Review, 36, 141-146.

  • Zillmann, D. Callison, C., & Gibson, R. (2009). Quantitative media literacy: Individual differences in dealing with numbers in the news. Media Psychology, 12, 394–416.

  • Callison, C., Gibson, R., & Zillmann, D. (2009). How to report quantitative information in news stories. Newspaper Research Journal, 30 (2), 43-55.

  • Alvarado, G., & Callison, C. (2009). GSP testing as a student screener in colleges of mass communication: Investigating its predictors and its ability to predict. Journalism & Mass Communication Educator, 63, 333-344.

  • Kinsky, E., & Callison, C. (2009). PR in the news: How a sample of network newscasts framed public relations. Public Relations Journal, 3 (1).

  • Laveay, F., Callison, C., & Rodriguez, A. (2009). Offensiveness of Native American names, mascots and logos in sports: A survey of American Indian tribal leaders and the general population. International Journal of Sport Communication, 2, 81-99.

  • Potter, R.F, Callison, C., Chambers, T., & Edison, A. (2008). Radio’s clutter conundrum: Better memory for ads, worse attitudes toward stations. International Journal of Media Management.

  • Sinaga, S., & Callison, C. (2008). Credibility of PR practitioners: The impact of professional journalism background on trustworthiness, expertness, and homophily evaluations. Public Relations Review, 34, 291-293.

  • Will, E. M., & Callison, C. (2006). Web presence of universities: Is higher education sending the right message online? Public Relations Review, 32, 180-183.

  • Chambers, T., Callison, C., & Bichard, S. (2005). Crossing platforms: Transferring media dependency from traditional media to the Internet. Southwestern Mass Communication Journal, 21, 13-23.

  • Knobloch, S., Callison, C., Chen, L., Fritzsche, A., & Zillmann, D. (2005). Children's gender-stereotyped self-socialization through selective exposure to entertainment fare: Cross-cultural experiments in Germany, China, and the United States. Journal of Communication, 55, 122-138.

  • Callison, C. (2004). The good, the bad and the ugly: Perceptions of public relations practitioners. Journal of Public Relations Research, 16, 371-389.

  • Zillmann, D., Chen, L., Knobloch, S., & Callison, C. (2004). Effects of lead framing on selective exposure to Internet news reports. Communication Research, 31, 58-81.

  • Potter, R.F., Edison, A., Callison, C. & Chambers, T. (2003). The effects of increasing commercial breaks on attention, arousal, attitudes, and memory for information in radio ads. Psychophysiology, 40 (S1) , 69.

  • Knobloch, S., Hastall, M., Zillmann, D., & Callison, C. (2003). Imagery effects on the selective reading of Internet newsmagazines: A cross-cultural examination. Communication Research, 30, 3-30.

  • Callison, C. (2003). Media relations and the Internet: How Fortune 500 company websites assist journalists in news gathering. Public Relations Review, 29, 29-41.

  • Callison, C., Karrh, J. A., & Zillmann, D. (2002). The aura of tobacco smoke: Cigars and cigarettes as image makers. Journal of Applied Social Psychology, 32, 1329-1343.

  • Callison, C., & Zillmann, D. (2002). Company affiliation and communicative ability: How perceived organizational ties influence source persuasiveness in a company-negative news environment. Journal of Public Relations Research, 14, 85-102.

  • Yu, H., & Callison, C. (2002). Web journalism practices in different cultural lands: A comparison of structural features on U.S. and Korean web newspapers. Sungkok Journalism Review, 12, 31-58.

  • Potter, R. F., Yu, H., & Callison, C. (2002). Structural features and interactivity on the most- visited web sites compared to the Web in general. Southwestern Mass Communication Journal, 18, 48-57.

  • Karrh, J. A., Frith, K. T., & Callison, C. (2001). Audience attitudes toward brand (product) placement: Singapore and the United States. International Journal of Advertising, 20, 3-24.

  • Callison, C. (2001). Do PR practitioners have a PR problem?: The effect of associating a source with public relations and client-negative news on audience perception of credibility. Journal of Public Relations Research, 13, 219-234.

  • Potter, R. F., & Callison, C. (2000). Sounds exciting!!: The effects of auditory complexity on listeners’ attitudes and memory for radio promotional announcements. Journal of Radio Studies, 7, 29-51.