Associate Dean for Research
- I have two young children, Max (4) and Ella (2), which means that I no longer have hobbies except for playing with toy cars, tractors, baby dolls, tea sets, and reading Little Golden Books. But back when I did have free time, I enjoyed movies, music (listening and playing), and working on my hobby car.
- My research falls under the umbrella of entertainment theory, an assortment of closely integrated social scientific theories and approaches to understanding why we enjoy entertainment content (i.e., excitation transfer, disposition, mood management, etc.).
Main Methodological Approaches
- Content Analysis
- Eye Tracking
- Ph.D., University of Alabama, Communication and Information Sciences, Media Effects
- M.A., University of Alabama, Telecommunication and Film
- B.A., University of Southern Mississippi, Radio, Television, and Film
Recent Graduate Courses Taught
- Research Methods
- Content Analysis
- Sports and Media
- Contemporary Issues in Mass Communication Technology
Publications in Last 5 Years
- Cummins, R.G., Keene, J.R., & Nutting, B.H. (2012). Sports spectatorship, emotional arousal, and presence: The role of camera angle and fanship. Mass Communication and Society, 15, 74-97.
- Cummins, R.G., & Chambers, T. (2011). How production value impacts perceived technical quality, credibility, and economic value of video news. Journalism & Mass Communication Quarterly, 88, 737-752.
- Cummins, R.G., Youngblood, N.E., & Milford, M. (2011). Can visual complexity impact appreciation of mediated Sports? Team identification and viewer response to a complex presentation of college football. International Journal of Sport Communication, 4, 454-472.
- Cummins, R.G., Tirumala, L.N., & Mulieri-Lellis, J. (2011). Viewer attention to ESPN's mosaic screen: An eye-tracking investigation. Journal of Sports Media, 6, 23-54.
- Cummins, R.G. (2009). The effects of subjective camera and fanship on viewers' experience of presence and perception of play in sports telecasts. Journal of Applied Communication Research, 37, 453-475.
- Keene, J.R., & Cummins, R.G. (2009). Sports commentators and source credibility: Do those who can't play…commentate? Journal of Sports Media, 4, 57-84.
- Cummins, R.G. (2007). Selling music with sex: The content and effects of sex in music videos. Journal of Promotion Management, 13, 95-110.
- Bryant, J., & Cummins, R.G. (2009). The effects of outcome of mediated and live sporting events on sportsfans' self- and social identities. In H. Hundley & A. Billings (Eds.), Examining Identity in Sports Media (pp. 217-238). Thousand Oaks, CA: Sage.
- Bryant, J., & Cummins. R.G. (2008). Violence and sex in the media. In M.B. Salwen & D.W. Stacks (Eds.), An Integrated Approach to Communication Theory and Research (2nd ed., pp. 181-197). Mahwah, NJ: Lawrence Erlbaum Associates.
- Bryant, J., & Cummins, R. G. (2006). Traditions of mass media theory and research. In R. W. Preiss, B. M. Gayle, N. Burrell, M. Allen, & J. Bryant (Eds.), Mass media effects research: Advances through meta-analysis (pp. 1-13). Mahwah, NJ: Lawrence Erlbaum Associates.
- Cummins, R. G. (2006). Sports fiction: Critical and empirical perspectives. In A. A. Raney & J. Bryant (Eds.), Handbook of sports and media (pp. 185-204). Mahwah, NJ: Lawrence Erlbaum Associates.