Kent Wilkinson

Thomas Jay Harris Regents Professor in Hispanic and International Communication

About Me

  • I am director of the Thomas Jay Harris Institute for Hispanic and International Communication (IHIC) here in the College. In 2013 I became editor of the International Journal of Hispanic Media which the Institute hosts. My international experience includes teaching English in Cuzco, Peru for six months, full-time teaching at the Tecnológico de Monterrey in Monterrey, Mexico (1994-1996) and several invited teaching gigs in Mexico, Spain, France and England. My hobbies include motorcycle riding and outdoor pursuits. My wife Carol and I have two sons: Davis graduated from Case Western Reserve University and works in Washington D.C., and Shane graduated from Princeton University in 2013; he works in Dallas.

Research Specialty

International communication, Hispanic-oriented media in the U.S., and Hispanic health communication 

Main Methodological Approaches

  • Survey
  • Interview
  • Focus Group
  • Archival


  • Ph.D. University of Texas at Austin, Radio-Television-Film, concentration in international communication
  • M.A. University of California at Berkeley, Latin American Studies
  • B.A. University of Colorado/Boulder, English and History (magna cum laude)

Recent Graduate Courses Taught

  • Administration of Communications Media
  • Popular Culture: Imagery, Industry, Technology
  • Seminar in Mass Communications Theory
  • Studies in International Communications
  • Hispanic Media: Domestic and International Perspectives
  • Ethnic-oriented Media

Publications in Last Five Years

  • Gardner, Liz, Wilkinson, Kenton T., Merle, Patrick F., Luo, Yunjuan, Rahimi, Mehrnaz, Cui, Boni, Rybalko, Svetlana & Van Dyke, Matthew. (Forthcoming). Press Coverage of the 2012 U.S. Presidential Election: A Multinational, Cross-language Comparison. In Christof Bieber & Klaus Kamps (Ed.), The United States Presidential Election 2012: Perspectives from Election Studies, Political and Communication Studies. Berlin: Springer VS.
  • Wilkinson, Kenton T. (2013). Spanish Language and Latino/a-oriented Television. In Patricia M. Montilla (Ed.) Latinos and American Popular Culture. (pp. 49-68) Santa Barbara, CA: ABC-CLIO-Praeger.

  • Wilkinson, Kenton T. and Merle, Patrick F. (2013). The Merits and Challenges of Using Business Press and Trade Journal Reports in Academic Research on Media Industries. Communication, Culture & Critique, 415-431.

  • Heuman, A.N., Scholl, J.C. & Wilkinson, K. T. (2013). Rural Hispanic populations at risk in developing diabetes: Sociocultural and familial challenges in promoting a healthy diet. Health Communication, 28 (3), 260-274.

  • Kenton T. Wilkinson & Alex M. Saragoza (2012, Fall). Cuando potencias hegemónicas riñen: "Televisa vs. Univision Communications” vista a través de una lente de gestión de medios. (“When hegemons quarrel: Televisa vs. Univision Communications viewed through a media management lens” Global Media Journal Mexico 9 (18), 16-34.

  • Franklin, M.I. and Wilkinson, Kenton T. (2011). Transnational Communications in Action: A Critical Praxis. Communication, Culture & Critique, 4, 361-381.

  • Wilkinson, Kenton T. and García Castañeda, Nancy. (2010, enero/junio). El flujo se intensifica: Los programadores de cable estadounidenses entran a América Latina. (The Flow Intensifies: U.S. Cable Programmers Enter Latin America.) Revista Latinoamericana de Ciencias de la Comunicación, 12 (7) (Latin American Journal of Communication Sciences). 12-21. (Published in Fall, 2011.)

  • Wilkinson, Kenton. T. (2010). A Cornerstone of American Democracy Threatened. In Libro Blanco de la Prensa Diaria 2011. Madrid: AEDE (Asociación de Editores de Diarios Españoles).

  • Wilkinson, Kenton. T. (2009). “The United States.” In Alan Albarran, (Ed.) Handbook of Spanish-Language Media. (pp. 3-16). New York: Routledge.

  • Wilkinson, Kenton T. (2008). “Television News, Character Issues and Latino Images in U.S. National Elections of 1988, 1992 and 1996.” In Federico Subervi-Vélez (Ed.) The Mass Media and Latino Politics: Studies of Media Content, Campaign Strategies and Survey Research, 1984-2004. (pp. 237-255). New York: Routledge.

  • Wilkinson, Kenton. T. (2008). “Cultural Products as Tradeable Services.” In Wolfgang Donsbach, (Ed.) International Encyclopedia of Communication, Vol. 3. (pp. 1106-1110). Malden, MA: Wiley-Blackwell.

Funded Grants

  • Seed Grant, West Texas Rural EXPORT Center, Texas Tech University Health Sciences Center. Principal investigator on $50,000 grant to conduct intercept surveys, focus groups and preliminary message testing for health literacy and communication project targeting diabetes and obesity among West Texas Hispanics. (2006-2007)

  • Texas Higher Education Coordinating Board Grant. Co-investigator and co-administrator on $43,000 subcontract with Texas Tech University Health Sciences Center School of Pharmacy and the West Texas Area Health Education Center project to help stimulate high school students’ interest in pursuing health careers. (2008-2009)

  • Research Enrichment Fund, Vice President for Research, Texas Tech University. Principal investigator on $7700 grant to support completion of a book project, “The Evolution of Spanish-language Television in the United States.” (2009)

Current Projects:

  • Completing a book under contract with Routledge Press - Spanish-Language Television in the United States: 50 Years of Development
  • A pedagogical study of an interactive immigration dynamic conducted in four TTU classes.
  • Completing a book surveying the historical development of Spanish-language television in the United States.