Sam Bradley

Associate Professor

About Me

  • I am a road cyclist, blogger, photographer, and Twitter addict. I have four daughters, Isabel (11), Chlo√© (9), Piper (6), and Riley (2).

Research Specialty

  • Investigation of Structural and Content Message Features that Influence Attention, Memory, and Emotion.

Main Methodological Approaches

  • Experimental
  • Neural Network Modeling


  • Ph.D., Indiana University, Mass Communication and Cognitive Science
  • M.S., Kansas State University, Mass Communication
  • B.A., New Mexico State University, Journalism and Mass Communication

Recent Graduate Courses Taught

  • Advertising and the Consumer
  • Cognitive and Emotional Processing of Advertising
  • Data Analysis
  • Measuring Psychophysiological Responses to Media
  • Research Methods

Publications in Last 5 Years

  • Angelini, J. R., & Bradley, S. D. (in press). Homosexual imagery in print advertisements: Attended, remembered, but disliked. Journal of Homosexuality.

  • Bradley, S. D., Payne, B., & Angelini, J. R. (in press). Reconstructing the Remote Television Memory Test: Measuring individual differences in long-term memory. Communication Methods & Measures.

  • Hutchinson, D., & Bradley, S. D. (2009). Memory for images intense enough to draw an administration‚Äôs attention: Television news and the War on Terror. Politics and the Life Sciences, 28, 31-47.

  • Laubacher, T. C., & Bradley, S. D. (2009). Physiological correlates of experienced presence in mediated and actual environments. Southwestern Mass Communications Journal, 25, 17-30.

  • Bradley, S. D., Maxian, W., Wise, W. T., & Freeman, J. D. (2008). Emotion trumps attention: Using prepulse startle probe methodology to assess cognitive processing of television. Communication Methods & Measures, 2, 313-322.

  • Bradley, S. D. (2007). Dynamic, embodied limited-capacity attention and memory: Modeling cognitive processing of mediated stimuli. Media Psychology, 9, 211-239.

  • Bradley, S. D. (2007). Examining the eyeblink startle reflex as a measure of emotion and motivation to television programming. Communication Methods & Measures, 1, 7-30.

  • Bradley, S. D. (2007). Neural network simulations support heuristic processing model of cultivation effects. Media Psychology, 10, 449-469.

  • Bradley, S. D., Angelini, J. R., & Lee, S. (2007). Psychophysiological and memory effects of negative political ads: Aversive, arousing, and well remembered. Journal of Advertising, 36(4), 115-127.

  • Lang, A., Bradley, S. D., Sparks, J. V., & Lee S. (2007). Measuring individual differences in motivational activation: Predicting physiological and behavioral indicators of appetitive and aversive activation. Communication Methods & Measures, 1, 113-136.

  • Lang, A., Bradley, S. D., Park, B., Shin, M., & Chung, Y. (2006). Parsing the resource pie: Using STRTs to measure attention to mediated messages. Media Psychology, 8, 369-394.

  • Lang, A., Shin, M., Bradley, S. D., Lee, S., Wang, Z, & Potter, D. (2005). Wait! Don't turn that dial! More excitement to come! The effects of story length and production pacing in local television news on channel changing behavior and information processing in a free-choice environment. Journal of Broadcasting & Electronic Media, 49, 3-22.

  • Bradley, S. D., & Shapiro, M. A. (2004). Parsing reality: The interactive effects of complex syntax and time pressure on cognitive processing of television scenarios. Media Psychology, 6, 307-333.

  • Bradley, S. D., & Meeds, R. (2004). The effects of sentence-level context, prior word knowledge, and need for cognition on information processing of technical language in print ads. Journal of Consumer Psychology, 14, 291-302.

  • Bucy, E. P., & Bradley, S. D. (2004). Presidential expressions and viewer emotion: Counterempathetic responses to televised leader displays. Social Science Information, 43, 59-94.

  • Schneider, E. F., Lang, A., Shin, M., & Bradley, S. D. (2004).  Death with a story: How story impacts emotional, motivational, and physiological responses to first-person shooter video games. Human Communication Research, 30, 361-375.