The Ph.D. in Mass Communications at Texas Tech focuses on convergent media and integrated
communications. The phrase “Convergent media and integrated communications” as addressed
in the doctoral program in the College of Media & Communication at Texas Tech University
is the study of message content, message effect, and simultaneous message delivery
through multiple media as those variables change, interact and change one another.
While coursework may concentrate in the areas of advertising, electronic media, journalism or public relations, each student is required to acquire at least some background in all areas of Media & Communication and some familiarity with all media of Media & Communication.
A person with a Doctor of Philosophy is a steward of the discipline. He or she is
responsible for the creation and transfer of knowledge. The Ph.D. qualifies people
to conduct independent research and thereby to contribute to the creation of new knowledge
in the field. It is also usually a qualification for a university professorial position.
It also prepares graduates for research positions in mass media.
The specific goals of Ph.D. study are:
The Ph.D. in Mass Communications at Texas Tech focuses on the integration of different
approaches to the study of Media & Communication and of all media of Media & Communication.
While coursework may concentrate in the areas of advertising, electronic media, journalism
or public relations, each student is required to acquire at least some background
in all areas of Media & Communication and some familiarity with all media of Media
You will be required to take at least one course in Integrated Media Campaigns and one in Communications Technology. Many other courses in the curriculum incorporate concepts relevant to integrated communications. In addition to courses in mass communications you will be required to incorporate a minor or cognate area of study into your program.
In addition, our program requires that graduate instructors take at least one course in Communications Pedagogy that will help prepare you to teach at the university level. All graduate students in Media & Communication are encouraged to take this course.
The Graduate School requires that each student submit a degree plan outlining his
or her course of study by the middle of their second semester of study.
Each graduate student’s degree plan must be approved by the Associate Dean for Graduate Studies and the Graduate School. All graduate students are encouraged to consult the Associate Dean for Graduate Studies as early as possible in their program of study for assistance preparing their degree plan.
Degree plans may be changed up to the beginning of the semester of graduation. However, all degree plan changes must be approved by the Associate Dean for Graduate Studies and by the Graduate School by the first week of the semester of graduation.
No student may sit for the doctoral qualifying exam or the research competency exam without a completed and approved degree plan.
At our Web site, www.depts.ttu.edu/comc, you will find more information and applications, plus links to Texas Tech’s Graduate School Web site. For the Graduate Catalog and Course Schedule go to www.depts.ttu.edu/officialpublications. Please print the applications and start preparing them. After you look at the Web site, please contact the Graduate Advisor if you have questions.
Coy Callison, Ph.D.
Associate Dean for Graduate Studies