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The Advertising program in the College of Media & Communication develops leaders in advertising communications. Our students gain an understanding of the creative and business-related aspects of advertising, including copywriting, sales, graphic production, creative strategy and media planning. We also host industry professionals who speak to students about internships and careers in advertising.

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In The News


  • The Region 8 Society of Professional Journalists honored Lucinda Holt, a recent graduate from the College of Media & Communication, as a national finalist in the Online Feature Reporting category of the 2014 Mark of Excellence competition for her story "American Dream, Mexican Nightmare."

    Holt graduated from CoMC in December 2014 with a Bachelor of Arts Degree in Journalism and a minor in anthropology. She said she began working on the story in her Advanced Reporting class taught by Randy Reddick, Ph.D. After the students were told to pitch several topics, Holt said she felt that a piece on immigration was "The One."

    "Immigration has always been a hot-button issue, yet very necessary," Holt said. "The first angle I chose was the one of the immigrant – an angle that is often underrepresented. I was fortunate enough to have met a family who was willing to share their heartbreaking tale of loss and unity, struggle and strife. In this process, I was also able to meet a woman who had been apprehended and detained by authorities for bringing undocumented children across the border."

    Holt said she then traveled to Juarez, Mexico, to take a closer look at the perspective from "the other side of the fence." She explained that she worked closely with Reddick, who guided her with statistics, advice and encouragement.

    Reddick, the Morris Professor of Journalism in CoMC, said that when students in Advanced Reporting pitch a topic, they are required to follow the "Three-D Depth Reporting" rule where their project includes documents to add their unique perspective to the story, data to help put an issue into some form of objective context, and diverse sources to give voice to all the players in an issue.

    While "American Dream, Mexican Nightmare" started as a semester project, Reddick said that Holt continued to work on it, surpassing the project's requirement. "It was much more than just an assignment to her, especially as she got into it," Reddick explained. "I would send Lucinda a note about documents or data or even sources that I ran into in my reading that might help put her story into context or provide new perspective."

    Reddick said that in addition to following up on leads for the story, Holt also did an incredible job of developing her own sources. "Throughout the project, it was clear Lucinda had a rare combination of compassion and healthy skepticism toward the human subjects of her story," Reddick said, and went on to explain that Holt also exhibited some "hard core courage" as she ventured into Juarez to document her own experience crossing the border.

    Holt said that her "biggest break" in the investigation for the story occurred when she had the opportunity to do a personal ride-along tour with border patrol agents, which gave her insight into law enforcement operations and tactics.

    "For me, this story was genuinely a labor of love and I could not have done it without the support and guidance from my family and CoMC family – specifically Dr. Reddick, Professor Brewton, and Alicia Keene," she said.

    Holt is also a former Enterprise Editor at The Hub@TTU, a multimedia student-run publication in CoMC. Sarah Self-Walbrick, a CoMC master's student and the Hub's Graduate Managing Director, said that working with Holt has been one of the highlights of her time at The Hub@TTU.

    "She has endless story ideas, and knows how to execute them in the most effective way possible," Self-Walbrick said of Holt. "She has a passion for reporting on issues that actually impact people, and hopes to make a change in the world through her reporting. Even though she hasn't worked for us since the fall 2014 semester, I still call and ask her advice on how to go about certain stories. She is truly an inspiration to me."

    Pete Brewton, J.D., formerly the Hutcheson Professor of Professional Practice in the Department of Journalism and Electronic Media, was the journalism faculty advisor to The Hub@TTU in 2014. He described the story as one that took the kind of guts rarely if ever seen in college reporting. "Lucinda Holt went above and beyond the call of duty to get this story," Brewton said.


  • Three Texas Tech students, including a College of Media & Communication major, are among 25 students who have been selected to receive scholarships from the Advertising Education Foundation of Houston. Carly Cox, a junior advertising major from Plano, Texas, won the KHOU Television Scholarship; Hannah Ford, a sophomore agricultural communications major from Peaster, Texas, won the CBS Radio Scholarship; and Jenna Hay, a junior agricultural communications major from North Richland Hills, Texas, won the Jean William Brown Scholarship. The scholarships are $2,000 each. Applicants included students from 17 different colleges and universities in the four states that make up the American Advertising Federation's Tenth District region.


  • Advertising student Rachel Brummitt has been featured in a Texas Tech Athletics article for her ability to juggle academics and athletics.


  • Cates, J.C., Ortiz, R.R., North, S., Martin, A., Smith, R., Coyne-Beasley, T. (In press). Partnering with middle school students to design text messages about HPV vaccination. Health Promotion and Practice.


  • The Texas Tech Ad Team (Bullet Advertising) won first place in the 2014 American Advertising Federation National Student Advertising Competition for District 10. Congratulations!


  • Congratulations to Alan Abitbol and Mary E. Brooks! They were both awarded a 2014 Helen DeVitt Jones Excellence in Graduate Teaching Award!  

    The Graduate School will provide each awardee with a certificate and a $500.00 Honorarium.


  • Autumn Shafer and Rebecca Ortiz had their abstract titled, "Assessing the Feasibility of Clinicians Communicating Via Social Media and Text Messaging With Adolescents about HPV Vaccination" accepted for presentation at the 2014 Pediatric Academic Societies and Asian Society for Pediatric Research Joint Meeting in Vancouver, BC, Canada from May 3-6, 2014. Ortiz and Shafer are first and second authors, respectively, in collaboration with colleagues from the University of North Carolina at Chapel Hill.