Connect. Compare. Critique. Create. Collaborate. Communicate.
The Advertising program in the College of Media & Communication develops leaders in advertising communications. Our students gain an understanding of the creative and business-related aspects of advertising, including copywriting, sales, graphic production, creative strategy and media planning. We also host industry professionals who speak to students about internships and careers in advertising.
Click for more information!
In The News
- CoMC Alumnus Demonstrates Evolution Of Digital Marketing - One graduate from the Texas Tech University College of Media & Communication is making a difference in the world of marketing by working with a company that lets its employees work when they want, where they want.
Mat Threadgill, the vice president of Client Services at Standing Dog Interactive, graduated from CoMC with a bachelor's in advertising in 2000. He described the Dallas-based company, which has been running for 10 years and currently has over 70 employees, as the perfect example of how marketing has evolved over the years.
"Standing Dog has a very flexible work environment. You can work where you want, when you want, as long as you're getting your job done," Threadgill said. "It takes a lot of responsibility, but it also makes business more efficient."
Threadgill explained that in addition to being a full service digital strategies marketing firm that specializes in search engine optimization, paid online media, search media, social media content marketing and analytics and tracking, Standing Dog strives to help its employees find a balance between work life and home life.
"Our CEO has put his money where his mouth is in terms of principles," Threadgill said. "We want people to have a good work-life balance. When people have the time to do more of the stuff they want, it makes them better employees and they work harder in return."
After graduating from Texas Tech, Threadgill said that he tried out several different areas of marketing, including working for a branding, marketing and advertising agency, and starting a small marketing firm with a partner. He then found his current job at Standing Dog two years ago.
"At Standing Dog, I am responsible for the overall marketing strategies for our clients and for making sure that what we're doing from a digital marketing standpoint positively impacts the business," Threadgill said. "We are the single point of contact for the client, and my job is to know their business really well and to make sure that what we're doing on the digital side has a positive impact."
Threadgill also has experience in recruiting, and he said that when looking for someone to hire, he generally looks for three things: a willingness to learn, a willingness to work hard, and the ability to problem solve.
"A good résumé that shows a lot of experience is key," Threadgill said. "You can get good grades in all of your classes, but in my opinion, real world experience is just as important. I think it's important to work and to have internships, because they show the seriousness of a student."
As a CoMC graduate, Threadgill said that the education he received at the college gave him a great foundation in terms of knowing how to learn. He added that he was also inspired by the professors who taught him how to think creatively and how to problem solve, because those are attributes he uses is his day-to-day life.
"I think Texas Tech offers a very good, well-rounded degree that focuses more on learning how to learn, than just learning facts," Threadgill said. "That's important in the world of marketing, because whatever we learn today will change a year from now."
- College of Media & Communication graduate Christina Gutierrez will be featured on the new ABC Family cable channel series "Job or No Job," a reality TV show that follows her as she goes through the process of seeking a job after college.
Gutierrez graduated from CoMC in May, with a bachelor's in advertising, and she said that when she pictured her life after college, appearing on a television show was the farthest thing from her mind. However, she said it was an opportunity that came up at just the right time.
Growing up in El Paso, Gutierrez said that she was very involved with the church she attended, Abundant Living Faith Center. While in Lubbock for college, Gutierrez became involved with a local church, Experience Life, and she said that she always pictured herself moving back to El Paso and pursuing a career that revolved around her home church.
Things did not work out as planned, and on the same day Gutierrez found out that her church wouldn't be hiring when she graduated, she said she also found out about the casting call for "Job or No Job."
The show follows one young adult per episode as he or she seeks out a career and goes to a series of interviews, meeting with "Job Genius" Jane Buckingham in between to discuss tips and tricks related to the interview process, adjusting to a new city, and entering the job market.
"I sent them less than a paragraph, and told them who I was and where I went to school and what I wanted to do," Gutierrez said. After going through a series of interviews and evaluations, Gutierrez found out that she was selected as a contestant two weeks before she graduated.
While at Texas Tech, Gutierrez was a member of Bullet Advertising, CoMC's advertising student competition team, and she participated in the team's Mary Kay campaign in 2013-2014. Shannon Bichard, Ph.D., chairperson of the Department of Advertising, said that Gutierrez was both a great student and a great asset to the team.
"Christy was an amazing student, and she was always willing to challenge herself to achieve greatness," Bichard said. "I appreciated her work ethic and creative ability – she was truly an asset to the team!"
The episode of "Job or No Job" featuring Gutierrez began filming in July, and she flew to New York for five days to interview with three major advertising agencies: Deutsch Inc., Hirshorn Zuckerman Design Group, and Catch 24 Advertising and Design, Inc.
"One thing I learned from this whole experience is that it's so important to just be yourself," Gutierrez said. "You only need one person to say yes to you, and it's more important to find somewhere where you're going to be happy and you're going to thrive, then it is to just have a job and to be content with having the title."
To find out if Gutierrez's interviews resulted in job offers, tune into "Job or No Job" at 2 p.m. Oct. 1 on ABC Family EST.
- Three Texas Tech students, including a College of Media & Communication major, are among 25 students who have been selected to receive scholarships from the Advertising Education Foundation of Houston. Carly Cox, a junior advertising major from Plano, Texas, won the KHOU Television Scholarship; Hannah Ford, a sophomore agricultural communications major from Peaster, Texas, won the CBS Radio Scholarship; and Jenna Hay, a junior agricultural communications major from North Richland Hills, Texas, won the Jean William Brown Scholarship. The scholarships are $2,000 each. Applicants included students from 17 different colleges and universities in the four states that make up the American Advertising Federation's Tenth District region.
- Advertising student Rachel Brummitt has been featured in a Texas Tech Athletics article for her ability to juggle academics and athletics.
- Cates, J.C., Ortiz, R.R., North, S., Martin, A., Smith, R., Coyne-Beasley, T. (In press). Partnering with middle school students to design text messages about HPV vaccination. Health Promotion and Practice.
- The Texas Tech Ad Team (Bullet Advertising) won first place in the 2014 American Advertising Federation National Student Advertising Competition for District 10. Congratulations!
- Shannon Bichard, Ph.D., Chair
- Erik Bucy, Ph.D.
- Olan Farnall, Ph.D.
- Rebecca Ortiz, Ph.D.
- Melanie Sarge, Ph.D.
- Melissa Gotlieb, Ph.D.
- Kent Lowry, ABD
- Ann Rodriguez, J.D.
- James Hodgins
- Beverly McBeath
- Dawn Zuerker
- The Texas Tech Ad Team (Bullet Advertising) places third at the 2014 national competition
- Advertising Team wins 2014 Student GOLD ADDY in local level American Advertising Awards for television commercial 'Color with Character' developed for Glidden
- Advertising Team Wins 2012 Lone Star Emmy Award
- Clif Bar Internship Recap