Connect. Compare. Critique. Create. Collaborate. Communicate.
The Advertising program in the College of Media & Communication develops leaders in advertising communications. Our students gain an understanding of the creative and business-related aspects of advertising, including copywriting, sales, graphic production, creative strategy and media planning. We also host industry professionals who speak to students about internships and careers in advertising.
In The News
- The American Advertising Awards competition was held this past weekend. Congratulations to the following who won Addy awards:
- Advertising student Camille Haider and Communication Design student Clara Vaughn won a Student Bronze Addy in the local level American Advertising Awards for their rack card/poster design developed for the Department of Advertising at Texas Tech.
- The 2013 National Student Advertising Competition Team won a Student Gold Addy in the local level American Advertising Awards for their television commercial 'Color with Character' developed for Glidden. The team also won a Student Silver Addy in the local level American Advertising Awards for their integrated campaign developed for Glidden.
- Advertising student Olivia Utley won a Student Silver Addy for her 'Mocking Dead Installation Campaign'.
- Autumn Shafer, Ph.D., was invited to present information on HPV vaccination campaigns at MD Anderson Center's annual HPV and Cervical Cancer Summit on January 22, 2014. Shafer's presentation was titled "HPV Vaccine Campaigns Targeting Mothers of Adolescent Girls." - See more here.
- Autumn Shafer and Rebecca Ortiz had their abstract titled, "Assessing the Feasibility of Clinicians Communicating Via Social Media and Text Messaging With Adolescents about HPV Vaccination" accepted for presentation at the 2014 Pediatric Academic Societies and Asian Society for Pediatric Research Joint Meeting in Vancouver, BC, Canada from May 3-6, 2014. Ortiz and Shafer are first and second authors, respectively, in collaboration with colleagues from the University of North Carolina at Chapel Hill.
- The College of Media & Communication recently recruited 16 student ambassadors to promote the college with on-campus recruiting initiatives. - See more here.
- An abstract by Rebecca Ortiz, Ph.D., and Autumn Shafer, Ph.D., was accepted to the 2014 Kentucky Health Communication Conference in Lexington, KY. The title is: "'I know you want it': How sexual media consumption may reinforce rape myth acceptance and prevalence among college students."
Ph.D. student Jessica El-Khoury and Autumn Shafer, Ph.D., also had a paper accepted. The title is: "Narrative Exemplars and the Celebrity Spokesperson in Anti-Domestic Violence Messages."
Congratulations to all!
- Alumni Doug Sanders on career advice, "I would like to offer up a few key pieces of advice that I wish I could go back in time and give to myself." - See more here.
- Shannon Bichard, Ph.D.
- Erik Bucy, Ph.D.
- Olan Farnall, Ph.D.
- Rebecca Ortiz, Ph.D.
- Melanie Sarge, Ph.D.
- Melissa Gotlieb, Ph.D.
- Kent Lowry, ABD
- Ann Rodriguez, J.D.
- James Hodgins
- Beverly McBeath
- Dawn Zuerker