Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research

With over 15 years experience working at leading Hispanic marketing agencies, April contributes a depth of consumer and strategic knowledge to Mercury Mambo's clients.

Prior to joining Mercury Mambo, April was Group Account Director at LatinWorks Marketing, and started her career at Bromley Communications in her hometown of San Antonio.

April's passion for understanding consumer behavior guides her team in turning insights into actionable marketing strategies and guarantees that the strategic direction is delivered with accuracy at the point of engagement with a consumer.

April's strongest strength lies in her ability to build strong client trust with successful ideas that are executed flawlessly, on time and on budget. Her repertoire includes brands like Moët Hennessy USA, Dr Pepper Snapple Group, Diageo, J.M. Smucker's Company, ConAgra, Burger King and General Motors.

With a special interest in the retail landscape she has depth of knowledge in sales promotions, ambassador engagement, beverage & nightlife marketing, QSR and CPG companies.

When not conceptualizing on a client project, April is blogging about motherhood and showcasing her pride in growing up on the westside of San Antonio.

April graduated with a degree in Public Relations and a minor in Spanish from Texas Tech University in 1996.

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