J. Alison Bryant
Alison Bryant, Ph.D., is the president and founder of PlayScience – a research, consulting
and innovation firm. She founded the company to break down the walls between industry
innovators, academics, and consumers. She leverages her academic research expertise,
deep understanding of consumers, entrenched industry knowledge, and strategic vision
to partner with organizations looking to create, develop and launch new products,
ideas and perspectives. She has spent more than a dozen years helping clients, colleaguesand
students navigate the ever-changing media landscape and understand the lives and lifestyles
of youth and families.
Bryant has spent her adult life moving between the academic and industry worlds.
Prior to founding PlayScience, she was the chief strategy officer for Smarty Pants,
a research and consulting firm focused on kids, teens and families. She also was previously
senior research director of digital research and brand and consumer insights for the
Nickelodeon/MTV Networks Kids & Family Group. She led Nick's efforts to understand
the digital lives of consumers, conducting research on a variety of platforms: online,
console and handheld gaming, interactive television, and mobile among them. She also
served as the research and strategic insights mastermind behind the 18 websites and
the Virtual World and Game Studios under the Nickelodeon umbrella, managing brands
from Addicting Games to Nick to Neopets to Shockwave. Before joining Nickelodeon,
she was an assistant professor of communication at Indiana University.
College of Media & Communication
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Address
Texas Tech University, Box 43082, Lubbock, TX 79409 -
Phone
806.742.6500