Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research

Salomon is Digital Group Account Director at Lopez Negrete Communications. Salomon manages the Verizon FiOS Hispanic online projects, social media campaigns and other digital tools at Lopez Negrete Communication. He combines client's business objectives with knowledge of U.S. Hispanic consumer to develop marketing campaigns tailored to Latino consumers.

His awards in Lopez Negrete include:

• 2012 The Communicator Awards - Websites - Telecommunications Category - Distinction Winner - Websites - Verizon FiOS Microsite (2012) - http://bit.ly/SWL9C1
• 2013 Silver ADDY® Award - American Advertising Federation (Houston) – AAF - INTEGRATED CAMPAIGNS - Verizon Telecom - "Orchestra"

Salomon has focused his career in digital media since his university years. After completing his Master degree in Marketing with E-commerce in England, Salomon moved to the Caribbean region where he helped developing the interactive media in the region. Relevant work experience includes Y&R Dominican Republic and JWT Puerto Rico, where he also led digital strategy and execution for Claro Telecom, Heineken, Banco Santander and Kraft.

He also actively participates on the Startup Community in Houston and was awarded the 1st Place winner in Startup Weekend Houston event in July 2012.

Also an Instagram lover.

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