Texas Tech University

Bachelor of Arts in Public Relations & Strategic Communication Management

 Credit Hours
Core Curriculum
College of Media & Communication

About the Program

A degree in Public Relations & Strategic Communication Management is a remarkably versatile degree that prepares students for careers in strategic communication management.

Using various forms of communication, we manage the relationships that are necessary for an organization's success. You might even say that public relations & strategic communication management professionals are strategic storytellers. As a PRSC student at Texas Tech University, you'll learn how to create and deliver engaging written, digital, and face-to-face messages. You'll also learn how to manage integrated communication programs, campaigns, and resources so you can effectively advocate for the organizations and causes that are important to you—in any industry! 

Texas Tech is the only university in the state that offers both an on-campus and an online B.A. in Public Relations & Strategic Communication Management. Both programs have the same rigorous course requirements, finish with the same degree, and are taught by the same world-class TTU faculty.

Visit the program website for more details.

Program Website

Some programs may require you to come to the main campus or regional site for a course or activity. Make sure and check with the Department/Program Advisor to ensure you are able to meet the programs' requirements before you apply. Visit the program website for more details.

While every effort has been made to ensure accuracy in reporting courses, policies, and other statements within this website, Texas Tech University reserves the right to make changes at any time without notice. For the most up-to-date information, please contact your advisor.