Texas Tech University

Public Relations

A degree in public relations is a remarkably versatile degree that prepares students for a career in strategic communication management. Public relations students at Texas Tech University learn to use communication to manage the relationships that are necessary for an organization's success. You'll learn how to create and deliver engaging written, digital, and face-to-face messages so you can effectively advocate for the organizations and causes that are important to you.

Public Relations student speaking at podium
    • Welcome to the Department of Public Relations

    • What a PR degree can do for you

      A degree in public relations from Texas Tech University is one of the most versatile degrees offered anywhere. Because a degree in public relations is so versatile, most careers in public relations don't actually include the words “public relations” in the title. Here are a few examples of job titles of some of our graduates:

  • Social Media Manager
  • Manager of Social, Digital, and Enterprise Communications
  • Director of Marketing
  • Communications Manager
  • Digital Strategist
  • VP of Sports & Events
  • Account Executive
  • Digital Engagement Manager
  • Content Coordinator
  • Creative Director
  • Director of Product Marketing
  • Public Information Officer
  • Marketing Communications Manager
  • Economic Development Director
  • Public Relations Manager
  • Brand Manager
  • Digital Marketing Coordinator
  • Public Affairs Specialist
  • Event Planner
  • Media Relations Manager
  • Outreach Coordinator
  • Media Intelligence Manager
    • Classes We Offer

      Our innovative curriculum emphasizes the practical skills necessary to succeed as a strategic communication manager. Courses include:

  • PR 2310 - Principles of Public Relations
  • PR 3300 - Applied Public Relations Theory and Concepts
  • PR 3308 - Public Relations Practice
  • PR 3311 - Public Relations Strategies
  • PR 3312 - Public Relations Writing
  • PR 3315 - Digital Public Relations
  • PR 3341 - Public Relations Graphics and Production
  • PR 3345 - Public Relations Content Development
  • PR 3351 - Public Relations for Nonprofits
  • PR 3352 - Public Relations Event Management
  • PR 3353 - Political Public Relations
  • PR 3354 - Sports Public Relations
  • PR 3390 - Internship in Public Relations
  • PR 4000 - Special Public Relations Project in Integrated Communication
  • PR 4300 - Individual Study in Public Relations
  • PR 4301 - Special Topics in Public Relations
  • PR 4350 - Crisis Communication
  • PR 4351 - International and Multicultural Public Relations
  • PR 4380 - Applied Public Relations Research
  • PR 4412 - Public Relations Campaigns

The field of public relations is one of the fastest growing professions in the country.

Talk to Someone!

We'd love to talk to you about our public relations program! Use the form below to contact our department chair, Eric Rasmussen!

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