Texas Tech University

Public Relations

Public relations (PR) is about how organizations communicate with their publics to create and strengthen relationships. Regardless of the goal you're pursuing, the industry you're interested in, or where you want to work, there are opportunities for a career in public relations.

Public Relations student speaking at podium

Consider the Possibilites

Any goal. Any Industry. Anywhere.

  • Check Us Out

    This is an exciting time for public relations majors at Texas Tech. At the undergraduate level, students get a curriculum that not only arms them with knowledge of the tools and tactics that they'll need to succeed as entry level practitioners, but also the strategic planning and research skills that they'll need to develop into effective managers and leaders. And they get all this from a department with faculty committed to offering a student-centered curriculum aimed at preparing graduates to take their places in molding the industry's exciting future or entering careers in a variety of other fields.

  • Outpost Social Media Lab

    The Outpost Social Media Lab is the College of Media & Communication's center for the study of new media. The lab produces professional insights and analysis, hosts training seminars and workshops, supports project implementation for classes and clients, engages in community outreach, and conducts applied and basic research in social, online, and digital media. Watch our latest video!

  • Classes We Offer

    Dynamic and engaging classes emphasize how to build and manage relationships with your publics; strategic campaign planning; integrating traditional, digital, online and social media; persuasive communication techniques, including writing, graphic design and content creation; advanced social media monitoring and analytics; global communication; and a variety of courses on specific PR topics.

  • Frequently Asked Questions

    • What is public relations?
    • What does it take to be a public relations specialist?
    • Where can a graduate with a public relations degree work?
    • What is the job outlook of public relations?
    • What are some of the growing trends in the public relations industry?

Example Courses:

  • PR Strategies
  • PR Writing
  • PR Graphics
  • Social Media
  • PR Campaigns
  • Crisis Communication
  • Nonprofit PR
  • Sports PR
  • International PR
  • Political PR

Although the definition of public relations varies, ultimately public relations helps an organization and its publics adapt to each other for mutual benefit. More specifically, public relations specialists serve as advocates for clients seeking to build and maintain positive relationships with the public.

Public relations specialists must be able to communicate thoughts clearly and simply. They must also show creativity, initiative and good judgment. People who choose public relations as a career should have an understanding of human psychology and enthusiasm for motivating people. Writing is arguably the most important qualification due to the numerous news releases, speeches and articles public relations specialists must create. Critical thinking, strategic planning and public speaking skills are also important qualifications.

There were more than 275,000 people employed as public relations specialists in 2008.3 These jobs are found in a variety of industries, such as healthcare, corporate communications, government, non-profits, entertainment, sports, travel and hospitality.

Public relations is one of the more rapidly growing industries in the job market. According to the US Bureau of Labor Statistics, employment of public relations specialists is expected to grow by 24 percent from 2008 to 2018.

The use of social media in public relations has exploded during recent years. Social media has changed the rules for strategic communication by allowing public relations practitioners and organizations to engage in a two-way conversation with their publics.

The field of public relations is one of the fastest growing professions in the country.

Talk to Someone!

We'd love to talk to you about our public relations program! Use the form below to contact our department chair, Eric Rasmussen!

Captcha Verification