Texas Tech University

Hall of Fame


The Hall of Fame Award was created to recognize people who have made the highest level of contributions that affect the quality of education we provide to students. This could be in the form of service activities, financial donations, and/or extraordinary activities that benefit students or faculty. They may or may not be alumni of the program. Anyone employed by TTU should have been separated from the university for at least five years before they can receive this award. Hall of Fame winners are chosen by a vote of the CoMC full-time faculty and Active NAB members. 

Mack Owen

Mack Owen 
President & Co-Owner 
Owen Group & Texas Sports Marketing

2024 Hall of Fame Award

Mack Owen is the founder and creative director of The Owen Group Advertising Agency in Lubbock and serves as the president of Texas Sports Marketing. Graduating with a Bachelor of Arts in Advertising from Texas Tech University in 1981, his journey began with seven years as a copywriter and account manager at Phil Price Advertising in Lubbock. In 1988, Owen embarked on his entrepreneurial venture by establishing The Owen Group, which has since garnered acclaim for its creative work through numerous local, regional, and national American Advertising Federation (AAF) Awards. Notably, the agency received the AAF National Addy Award and multiple national Telly Awards, along with earning distinction with two 2012 National Pixie Awards for outstanding animated television commercials.

An advocate for the advertising industry, Owen has served as the past president of the Lubbock Advertising Federation and held positions on the AAF National Board of Directors in 1990 and 1991. He is a frequent judge for the AAF, having presided over competitions across various states, including Chicago, Florida, Texas, Louisiana, and Tennessee. In recognition of his work, Owen was honored with The Silver Medal Award by the American Advertising Federation in 1994. Further accolades include being named Outstanding Alumni in the College of Media and Communication in 2004, faculty advisor for the university's AAF Student Competition Team in 2003, and his ongoing role as a guest lecturer in the college.

Under Owen's leadership, The Owen Group has continually provided exceptional advertising and marketing services to clients across Texas and the southwestern United States since its inception. With a diverse portfolio spanning various metropolitan areas such as Lubbock, Amarillo, Dallas, Austin, San Antonio, El Paso, and Bryan/College Station, his agency has consistently delivered innovative solutions tailored to client needs.

Beyond his accomplishments in advertising, Owen's talents extend to sports broadcasting. From 2003 to 2008, he served as voice of Lubbock Christian University Baseball, coinciding with his eldest son's participation on the team. In 2010, he established Texas Sports Marketing to spearhead athletic marketing endeavors for the Lubbock Independent School District, notably handling all radio broadcasts for Lubbock ISD high school sports.

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