World class labs.
World changing research.
Communication is a foundational part of the human experience. As a result, research that explores communication can be applied to virtually all fields of research and inquiry, including the health sciences, STEM disciplines, and the humanities.
Research enriches our students' educational experience, addresses applied communication questions for external partners, and helps broaden the impact of research from partners across the Texas Tech University System.
The faculty in the College of Media & Communication are experts in applying a variety of tools and approaches to the study of communication behavior, strategies, and products.
Undergraduate and graduate student researchers are a vital part of the research mission of the College of Media & Communication.
Knowing the most effective strategy for influencing your audience is vital to making the most of your message.
Communication within and outside organizations affects their overall mission and objectives.
During times of crisis, effective communication is essential to cope with events.
Study the impact of entertainment content, the effects of video game play, the qualitative examination of entertainment products, industries, culture, and more.
National borders often have little meaning when it comes to the flow of information.
The generation and dissemination of health information affects individuals, community groups, institutions, and public policy.
Communicating often involves sharing ideas and information with others from very different backgrounds and life experiences.
Explore the dynamics of family relationships, dating, marriage and more.
Despite rapid changes in the media landscape, journalism is as important as ever.
Biological responses to messages help researchers understand cognitive and emotional processing media.
Examine the role communication plays in the relationship between citizens and the government, elected officials, and media.
Public relations is a crucial activity for any company in today's marketplace.
A crucial part of generating scientific knowledge is how it is communicated to many different groups through multiple platforms and channels.
Shed light on how new social media tools are used, and their impact society, in families, and on individuals.
The study of human communication dates back thousands of years, and that tradition continues today.
Despite constant shifts in television—how we watch, where we watch, and when we watch—sports remains one of the most popular genres on TV.
Effective communication isn't just about what is said—it's about what is seen.
College of Media & Communication Professor Examines Water Scarcity Messaging
Along with doctoral candidate Derrick Holland, Coy Callison examined how experience
and ideology play roles in effective messaging of water conservation.
Read the full story.
The Center for Communication Research houses state-of-the art technology for studying all facets of audience response to media messages—video, audio, online, commercial, informational and more.
Texas Tech University, as part of the Quality Enhancement Plan (QEP) "Bear Our Banners Far and Wide: Communication in a Global Society," established the Communication Training Center (CTC) in the College of Media and Communication (CoMC) to support students learning communication skills, particularly oral and visual communication skills.
The Thomas Jay Harris Institute for Hispanic and International Communication (HIHIC) in the College of Media & Communication at Texas Tech University promotes better understanding of Hispanic-related and international media communication through research, teaching and community outreach.
For more information about CoMC's research and research lab capabilities, contact:
Glenn Cummins, Ph.D.
Associate Dean for Research
Director, Center for Communication Research
College of Media and Communication
College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409