Texas Tech University

Advising Information: Public Relations

The Department of Public Relations offers a 120-hour degree program leading to a Bachelor of Arts in Public Relations. Widely recognized as one of the fastest growing career fields worldwide, public relations has become the most popular program in the College of Media and Communication. Dynamic and engaging coursework emphasizes how to build and manage relationships with your publics; strategic campaign planning; integrating traditional, digital, online and social media; persuasive communication techniques including writing, graphic design and content creation; advanced social media monitoring and analytics; global communication; and a variety of courses on specific PR topics. Graduates will be prepared for technical and managerial roles in public relations firms or as communication staff at corporate, nonprofit, entertainment, government and other practice areas.

Enrollment Quick List

Example courses:
PR Strategies, PR Writing, PR Graphics, Social Media, PR Campaigns, Crisis Communication, Nonprofit PR, Sports PR, International PR, Political PR.

Public Relations Advising Information

Undergraduate and Graduate Catalog

The Undergraduate and Graduate Catalog is an official publication of Texas Tech University. The annual catalog is published each summer and its provisions apply during the following academic year, September through August.

Public Relations (PR) Advising Checklists by Catalog Year

Students should use the checklists for the year they enrolled