Texas Tech University

Advising Information: Public Relations

The Bachelor of Arts in Public Relations is tailored to the needs of high performing undergraduate students who are interested in strategic communication management. The program doesn't just teach students how to create and deliver engaging written, digital, and face-to-face messages—we train students how to manage integrated communication programs, campaigns, and resources to effectively and ethically advocate for the organizations and causes that our students are passionate about. 

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PR Brochure Cover

We set ourselves apart from other programs by combining the diverse expertise of our professional and research faculty members to create a curriculum that develops students' proficiency in communication, leadership, media relations, global communication, diversity, ethics, data analysis, new technology, critical thinking, and strategic planning. Graduates will possess the tools and talent to launch promising careers in public relations, strategic communication, and related fields, as well as excel in a professional master's degree program.

Special topic courses enhance students' understanding of the public relations function as it relates to media relations, crisis communication, social media, community relations, sports communication, nonprofit organizations, public opinion, public affairs/government relations, international communication, and other practice areas.

Enrollment Quick List

Example courses:
PR Strategies, PR Writing, PR Graphics, Social Media, PR Campaigns, Crisis Communication, Nonprofit PR, Sports PR, International PR, Political PR.

Public Relations Advising Information

Undergraduate and Graduate Catalog

The Undergraduate and Graduate Catalog is an official publication of Texas Tech University. The annual catalog is published each summer and its provisions apply during the following academic year, September through August.

Public Relations (PR) Advising Checklists by Catalog Year

Students should use the checklists for the year they enrolled