Center for Communication Research

About CCR

The Center for Communication Research houses state-of-the-art technology for studying all facets of audience response to media messages—video, audio, online, commercial, informational and more. The CCR contains more than 6,000 square feet of research labs and provides research services to those both within and beyond the Texas Tech community. Click below to learn more about our labs and services.

Find out more:

• Audience Testing Lab
• Content Analysis Lab
• Experimental Lab
• Eye-Tracking Lab
• Focus Group Room
• Psychophysiology Lab

Our Services

The CCR provides comprehensive research solutions using state-of-the-art tools including dial-testing, eye-tracking and biometric measurement of audience response.

In addition to supporting research within the College of Media & Communication and Texas Tech University, the CCR also works with partners outside the academic community.

LEARN MORE ABOUT CCR SERVICES