Texas Tech University

Partnerships

CoMC Strategic Partnerships

The CCR is the nexus where CoMC faculty partner with others across campus and beyond to explore communication-related aspects of an endless variety of projects. College faculty have used CCR resources to support collaborative projects across campus and beyond.

Communication plays a crucial role in advancing scholarly inquiry across all disciplines, and the CCR can aid in multiple ways.

Translating scientific discovery involves more than just making messages. It involves thoughtful, theoretically informed strategy paired with empirical assessment to evaluate message effectiveness. The CCR facilitates engaged scholarship by supporting faculty and student research with partners across the university, as well as clients and partners outside higher education.

Simply creating a message is not the same as achieving broader impacts. Researchers from the College of Media & Communication employ a range of methodologies to study the impact of a message on your desired audience. From nationwide surveys to randomized controlled experiments to in-depth interviews, our faculty use a variety of approaches to explore communication questions in many contexts.

Effective communication is not a one-size-fits all approach. CoMC faculty have expert knowledge in a wide array of theories that can be applied across many topics including health, science and the environment, and more. Whether your goal is simply conveying information to the public to increase knowledge and awareness, trying to measure and shape attitudes, or encourage adoption of behaviors, partnering with CoMC faculty researchers through the CCR helps you develop a strategy to achieve your goal.