The Advertising program curriculum emphasizes both the creative and business-related aspects of advertising, ultimately preparing students for careers in account services, brand management, account planning and research, copywriting, design and layout, media planning, and advertising sales.
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We want to achieve communication magic–that perfect intersection between information and entertainment, between right-brain and left-brain, between form and function. It is at this intersection that you find advertising. So, if that sounds like a good time–come join us!
Frequently Asked Questions
Is advertising the right degree for me?
Advertising is creative- plain and simple. We crunch numbers on occasion and we always think with strategy in mind, but creativity and originality are the stars of the show. So, if you are analytically minded but have a creative flair, advertising could be right for you. If you are a die-hard creative writer or designer, advertising could be right for you. If you enjoy telling interesting stories and influencing people, advertising could be right for you. We are passionate about what we do and we have a lot of fun - come join us!
What kind of jobs can I get with an advertising degree?
Advertising is one of the few industries where nearly anyone can find a fulfilling
career suited to their individual personality and abilities. Most traditional jobs
in the advertising industry focus on account services, creative, or media. Account
managers (sometimes known as account executive, project manager, brand manager, among
others) serve as the liaison between the client and the agency. Account planners research
consumers' attitudes, lifestyles, and behaviors to make sure their perspective is
considered when developing advertising messages. Creatives (e.g., art directors, copywriters,
graphic designers) use these insights to help generate creative ideas to craft the
most effective messages for the client. The production team (e.g., web designers,
photographers, videographers, video editors) then takes these creative ideas and turns
them into reality. Media planners conduct research to generate insights about consumers'
media habits, and the media buyers then use these insights to negotiate with media
providers (e.g., cable television, social media, etc.) the best times and locations
to place the advertising messages.
How can I get involved?
Students have the opportunity to join student organizations that provide them with
“real-world” experience, networking opportunities, etc. Advertising students are encouraged
to join Tech Advertising Federation (TAF), a chapter of the American Advertising Federation (AAF); apply for the advertising team for an opportunity to compete in the AAF National
Student Advertising Competition; as well as take advantage of opportunities through
our brand new state-of-the-art ideation lab, Think Tank. Students can also join other student organizations in the College of Media & Communication,
including Outpost, The Hub, KTXT, Double T Insider, etc.
Where art & strategy collide.
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College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409