Texas Tech University

Undergraduate Certificates

Undergraduate students at Texas Tech University are encouraged to take advantage of the opportunity to earn certificates to set themselves apart in the professional world.

The College of Media & Communication offers five undergraduate certificates:

Entertainment Media

Game Design and Culture

Motion Picture Production 

Sports Media

Strategic Communication Management

Students must pass courses with a ‘C' or better to earn a certificate. CoMC students are encouraged to speak with their adviser to determine if earning a certificate would impact their degree plan or anticipated graduation date.

Students may also be interested in learning about the graduate certificates offered by the College of Media & Communication.

Entertainment Media Certificate

The entertainment media certificate is designed for students focusing on pursuing careers in the entertainment industry. It highlights the accomplishments of students who have taken the time to learn critical skills for jobs as directors, screenwriters and producers of popular media.

Required Coursework

Students choose four courses, two of which must come from a department or program outside their major:

  • ADV 4301 Special Topics: Film Trailers
  • ADV 4301 Special Topics: Mad Men
  • ADV 4301 Special Topics: Sex/Drugs & Rock N Roll
  • CMI/JOUR 2000 or 3100 or CMI 4300 courses – Activities courses where students can earn academic credit for practicum work related to entertainment (department chair approval required)
  • CMI 3340 Commercial Practice in Creative Media
  • CMI 3345 Analyzing TV
  • CMI 4301 Special Topics: Rock and Roll Media
  • CMI 4301 Special Topics: The Blockbuster
  • CMI 4301 Special Topics: Issues in Global Film & Media
  • PRSC /CMI 4301, Production & Promotion (cross-listed and co-taught)
  • CMI 4370 Writing for Series Television
  • CMI 4375 Writing for Feature Film
  • CMI 4380 Features & Documentaries
  • PRSC 4301 Special Topics: Event Management
  • PRSC 4301 Special Topics: Entertainment PR

 

Game Design and Culture Certificate

Students in the Game Design and Culture certificate learn to use digital and physical interactive media as a form of expression. Students who complete the certificate will learn about the historical and theoretical contexts of games in society, practical production skills using a range of creation tools, and the media ecosystem produced by gaming culture.

Required Coursework

The five required courses can be taken in any order as long as prerequisites have been met:

  • CMI 3370 - Interactive Media Storytelling
  • CMI 3373 - Introduction to Game Development
  • CMI 3375 - Digital Gaming Culture
  • CMI 3377 - Designing for Play
  • MCOM 2320 - Writing for Media and Communication

     

Motion Picture Production Certificate

The College of Media & Communication and the  J.T. & Margaret Talkington College of Visual & Performing Arts have partnered to offer a 15-hour undergraduate certificate in Motion Picture Production. Students learn valuable skillsets in the areas of production and performance in motion picture films. This certificate prepares students for careers in a number of fields within and related to motion picture production, from directing, editing, and cinematography to acting, set design, and costume design, among others.

Required Coursework

  • JCMI 2301 - Introduction to Media Production and Composition
  • JCMI 2302 - Foundations of Digital Post-Production and Workflow
  • Two required courses from the School of Theatre and Dance
    • Choose from THA 2305, THA 3311, THA 4337, THA 4335, THA 4336)
  • One final course as an elective from either college
    • Choose from CMI 3335, CMI 4310, CMI 4380, CMI 4301, MCOM 2301, ART 4390, or a previously untaken THA course from the choices listed above).

 

Sports Media Certificate

The sports media certificate is designed for students pursuing media careers in the sports industry. Sports media jobs are often interdisciplinary, and can involve several of the traditional media disciplines CoMC offers, from journalism to advertising to public relations.

Required Coursework

Students choose four courses, two of which must come from a department or program outside their major:

College of Media & Communication

  • ADV 4301 Special Topics: Sports Advertising
  • CMI/JOUR 2000 or 3100 or EMC 4300 courses for a maximum of 3 credit hours– Activities courses where students can earn academic credit for practicum work related to sports, including but not limited to Raider Vision (TTU Athletics Broadcasting), the HUB, the Outpost, or Double T Insider (department chair approval required)
  • CMI 4301 Special Topics: Producing for Sports
  • JOUR 4305 Sports and Media
  • PRSC 3354 Sports PR
  • PRSC 4301: Special Topics: Event Management
  • PRSC 4301: Global Sports

Department of Exercise and Sports Science

  • ESS 4355 Sports Facilities and Event Management
  • ESS 4356 Fundamentals of Sports Marketing
    (Based on agreement with the Department of Exercise and Sports Science to waive any and all pre-requisites for these courses

Strategic Communication Management Certificate

Students completing the Strategic Communication Management certificate learn the fundamental skills and principles of the management of communication between an organization and its stakeholders. Students who complete the certificate will learn strategic communication processes and develop strategic planning and message creation skills. This certification is open to any non-PRSC majors or minors. 

Required Coursework

  • PRSC 2310 Principles of PR
  • PRSC 3311 PR Strategies
  • Elective courses include any two of the following:
    • PRSC 3312 PR Writing
    • PRSC 3315 Digital PR
    • PRSC 3353 Political PR
    • PRSC 4301 (Special Topics in Public Relations: Business Foundations for Public Relations),
    • PRSC 4301 (Special Topics in Public Relations: Media Relations)
    • PRSC 4350: Crisis Communication

 

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