Glenn Cummins, Ph.D.
Ph.D. University of Alabama
M.A. University of Alabama
Dr. Cummins has conducted media research employing both quantitative and qualitative
methods. His research generally examines audience response to entertainment media
and has employed a variety of tools, including physiology, eye tracking, and dial-testing.
His research has appeared in a number of top communication journals including the
Journal of Communication, Media Psychology, Journalism and Mass Communication Quarterly,
and Mass Communication and Society.
In addition to serving as director of the CCR, he is also an associate professor in the College of Media & Communication. He teaches both graduate and undergraduate courses on electronic media and society, sports media, research methods, data analysis, and communication theory. He previously worked in television as a news producer, videographer, and editor.
Paul Bolls, Ph.D.
Ph.D. Indiana University
M.A. Washington State University
Dr. Paul Bolls is one of the leading researchers who apply the Media Psychophysiology paradigm to studying how individuals mentally process and respond to media content and technology. The Media Psychophysiology paradigm is a general framework for combining physiological, self-report, and behavioral measures in the study of media processes and effects. He does not limit his research to one single media context, but rather his research interests span a wide range of media content and technological platforms. He has conducted experiments on health communication, advertising, news, political communication, gaming, entertainment, as well digital/interactive media.
Harrison Gong, Ph.D.
Ph.D., Texas Tech University
M.A., Abilene Christian University
B.S., Shanghai Ocean University
Dr. Gong's research interests include empirical approaches to increase the persuasiveness of advertisement messages in a multicultural environment, and diffusion efficiency though new media in different cultures. His research has employed eye tracking, dial testing, lab-based experiments, and online surveys.
College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409