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Coy Callison, Ph.D.
Professor & Associate Dean for Graduate Studies & Research
My research typically focuses on source and message factors and their interaction with cognitive tendencies and saliency factors underlying the attentiveness of individual audience members. I am interested in how people select, recall and then act on information they receive from a variety of mediated sources.
Research Areas: Science, Environmental, Crisis or risk communication [Read more about Callison's research]
College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409