Glenn Cummins, Ph.D.
Ph.D. University of Alabama
M.A. University of Alabama
Dr. Cummins has conducted media research employing both quantitative and qualitative
methods. His research generally examines audience response to entertainment media
and has employed a variety of tools, including physiology, eye tracking, and dial-testing.
His research has appeared in a number of top communication journals including the
Journal of Communication, Media Psychology, Journalism and Mass Communication Quarterly,
and Mass Communication and Society.
In addition to serving as director of the CCR, he is also an associate professor in the College of Media & Communication. He teaches both graduate and undergraduate courses on electronic media and society, sports media, research methods, data analysis, and communication theory. He previously worked in television as a news producer, videographer, and editor.
College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409