Texas Tech University

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Sherice Gearhart, Ph.D.

Sherice Gearhart, Ph.D.Dr. Gearhart's research interests aim to understand how people use media to form and express opinions. She uses a theory-driven, quantitative approach to examine the social/political uses, effects, and implications of digital technologies. Other areas of interest include the role of traditional and social media in civic and political engagement, strategic campaigns, and message framing. Given these interests, her scholarship sits at the intersection of mass media effects and public opinion.



Kristina McCravey

Lab Manager