Contact CCR Staff
Sherice Gearhart, Ph.D.
Dr. Gearhart's research interests aim to understand how people use media to form and
express opinions. She uses a theory-driven, quantitative approach to examine the social/political
uses, effects, and implications of digital technologies. Other areas of interest include
the role of traditional and social media in civic and political engagement, strategic
campaigns, and message framing. Given these interests, her scholarship sits at the
intersection of mass media effects and public opinion.
+1.806.834.6691
Kristina McCravey
Lab Manager
+1.806.834.3590
College of Media & Communication
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Address
Texas Tech University, Box 43082, Lubbock, TX 79409 -
Phone
806.742.6500