Texas Tech University

Media Strategies

The program combines coursework in entrepreneurship coupled with the interdisciplinary training necessary for students to create, pitch, develop, and manage entrepreneurial and intrapreneurial media innovations.

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With a Media Strategies degree, students will be equipped with a sound media and communication foundation and a uniquely tailored upper division educational tract which can propel them toward success in most any industry they may wish to pursue.



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Classes We Offer

The college requires a minimum of 120 semester hours for a Bachelor of Arts degree. Students must complete no fewer than 58 of those semester hours in the basic liberal arts. The college seeks to offer a curriculum that stays abreast of trends and changes in the field while providing a broad education in mass communications with introductory survey courses, mass media theory and society, media law, and news writing.

Envision and create the jobs of tomorrow that may not yet exist today.

Talk to Someone

We'd love to talk to you about our media strategies program! Use the form below to contact our department chair, Dr. Kelli Cargile-Cook.

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