Texas Tech University

Social Media

Social Media Research

Social media have become a seemingly constant part of our lives. Whether its keeping in touch with friends and family through Facebook, promoting a business through Twitter, or simply showing off a new outfit on Instagram, social media platforms are used by people across the globe. Social media tools can be used for more than entertainment too. These platforms are effective ways to help an organization manager information during times of crisis, alert the public during a disaster, or spread news about to promote health and wellness.

Researchers from the College of Media & Communication explore the use of social media from many perspectives, shedding light on how these new tools are used, and their impact society, in families, and on individuals.

Speaking Out through Social Media

In the digital age, sharing your opinion on just about any issue is easier than ever. Whether it's re-Tweeting a comment, sharing a Facebook post, or engaging in an online discussion on Reddit, internet users can speak their minds to a global audience through social media. But what makes people more or less likely to speak out, especially on controversial issues? Research from public relations professors Dr. Sherice Gearhart and Dr. Weiwu Zhang demonstrates the crucial role encountering agreement from others on an individual's willingness to share his or her own opinion. Read the full study.

Exploring Snapchat's Addictive Appeal

Boasting millions of users, Snapchat is one of the most popular social media platforms. The social media app lets users share pictures that last only seconds before disappearing. So what makes it so appealing? A study from communication studies professor Dr. Narissra Punyanunt-Carter explores the appeal of the tool and even suggests how it can lead to addictive behaviors. Read the full article.

Expressing Ourselves on Facebook

Facebook users can sometimes put a lot of thought and effort into their online profiles. Sometimes what appears isn't always the most accurate reflection of their true lives. Research from a team of scholars in the College of Media & Communication shows that the way we present ourselves on Facebook can impact our happiness. However, their research also shows that this isn't a one-size-fits-all relationship, and it depends on a person's self-esteem. Read the full article.

Social Media Research Faculty

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Visit the Outpost Social Media Lab @ TTU website or contact us at outpost.comc@ttu.edu to get involved or request more information.

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