Texas Tech University

Thomas Jay Harris Institute for Hispanic and International Communication (HIHIC)

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The Thomas Jay Harris Institute for Hispanic and International Communication (HIHIC) in the College of Media & Communication at Texas Tech University promotes a better understanding of Hispanic-related and international media communication through research, teaching, and community outreach. Our goal is to create knowledge and encourage greater intercultural awareness through informed interaction among students, teachers, researchers, media industry representatives, and community organizations. The Institute supports on-campus initiatives as well as external activities and collaborations related to its mission. Learn more about HIHIC | Advisory Board


HIHIC Leadership

Kent Wilkinson Ph.D.

Kenton T. Wilkinson, Ph.D.
Director, Thomas Jay Harris Institute for Hispanic and International Communication; Editor, International Journal of Hispanic Media; Professor, Journalism & Creative Media Industries
View Dr. Wilkinson's research profile.
HIHIC Director Kent Wilkinson's Chile Fulbright Blog

Lucinda Holt

Lucinda Holt
Assistant Director for External Engagement, Thomas Jay Harris Institute for Hispanic and International Communication View Holt's research profile.


HIHIC-affiliated faculty, students, and alumni understand that academic endeavors should benefit individuals and communities. There is much to learn from others.

Distinguished Lecture Series

The Thomas Jay Harris Distinguished Lecture Series was established through the generosity of Thomas Jay Harris, an alumnus of Texas Tech University and former editor of the Lubbock Avalanche-Journal.

Past Speakers:Angharad N. Valdivia, Ph.D., Nicolas Kanellos, Ph.D.Silvio R. Waisbord, Ph.D., Robert Picard, Ph.D., Regina Montoya


HIHIC hosts conferences that bring together students, industry practitioners, and academic researchers to explore Hispanic-oriented media topics. View upcoming events, past events, and event photos.

Spanish Tile Banner Pattern

Hispanic/Latinx Research & Creativity Symposium

The Hispanic and Latin American Video Gaming Experience: Imagery, Industry & Audience, Feb. 25 - 26, 2022. 

Annual Hispanic/Latino Media & Marketing International Conference

News Archives

Event Archives

Publications & Projects

In 2019, undergraduate communication students enrolled at the Universidad Panamericana in Guadalajara, Mexico, and Texas Tech University conducted a series of interviews deepening their understanding of how news reporting and media representations can influence public opinion and collective social perceptions of another society. The full report presents the results of Mexican and United States citizens regarding bilateral relations and immigration for exploring how media influences our ways of seeing the other. Consult the report here.

Prior to the 2016 U.S. election, HIHIC published the report, “Political Engagement and Preferences Among Texas Hispanics.” Affiliated researchers have also conducted an extensive bilingual content analysis of 2016 election coverage by English- and Spanish-language television networks.

View more useful links

International Film Series

Bringing International and Independent Cinema to the South Plains

International Film Series Schedule

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