Texas Tech University

Public Relations Students

PR Students talking to each otherPR Students talking around a tablePR Students talking around a table

What is Public Relations?

At its core, public relations is strategic communication management. Using various forms of communication, we manage the relationships that are necessary for an organization's success. You might even say that public relations professionals are strategic storytellers. As a public relations student at Texas Tech University, you'll learn how to create and deliver engaging written, digital, and face-to-face messages. You'll also learn how to manage integrated communication programs, campaigns, and resources so you can effectively advocate for the organizations and causes that are important to you—in any industry! 

Texas Tech public relations majors develop proficiency in:

  • Strategic communication
  • Writing & media relations
  • Leadership & professionalism
  • Advocacy & activism
  • Data analysis/research
  • Digital/social media
  • Strategic planning
  • Global communication & diversity
  • Ethics
  • Critical thinking

Get Involved from Day One


The Texas Tech chapter of PRSSA (Public Relations Student Society of America) is open to students interested in professional development, networking, and increased practical knowledge that future employers are looking for. Members of the TTU PRSSA chapter meet regularly with industry professionals and visit with strategic communication professionals at a variety of corporations and agencies. More information can be found at raiderprssa.com.


RaiderComm is a student-run, full-service public relations firm that provides an opportunity for members to develop as professionals, learn new skills, and apply their coursework to real-world accounts for a wide-range of clients. Members learn about new business development, client relation management, and campaign implementation. More information can be found at raidercommpr.wixsite.com/rcpr.

Degree Extras

While having a degree in Public Relations from Texas Tech University is itself a highly valuable credential on any resume, our students also have the opportunity earn “micro-credentials” as part of their required coursework. Micro-credentials are resume-worthy, industry-relevant certifications that further enhance students' competitiveness on the job market.

Micro-credential opportunities offered in our classes are regularly updated to stay on top of industry trends, and may include:

  • Muckrack's Fundamentals of Media Relations Certification
  • Arthur Page Society public relations ethics training
  • HubSpot Social Media Marketing Certification
  • PRSA's Certificate in Principles of Public Relations
  • Google Analytics
  • Adobe-branded participation certificate

Required Coursework

Core courses include PR Strategies, PR Writing, PR Graphics, Social Media, PR Campaigns, Crisis Communication, Nonprofit PR, Sports PR, International PR, Political PR.

Find more degree requirements on the CoMC Public Relations Advising page.

Want more information?

Contact Dr. Eric Rasmussen, department chair, by email at eric.rasmussen@ttu.edu or by phone at 806-834-6870.