Texas Tech University

Master of Science in Marketing Research and Analytics

 
 Credit Hours
30
 
 Prerequisites
Bachelor's Degree
 
 Department
Jerry S. Rawls College of Business Administration
 
 Available

Online


About the Program

This is a 100% online part-time program and will be open every semester for entrance.

This 30-Hour Master's in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context. Students will learn to analyze data using cutting edge statistical techniques and how to apply the results to guide and support marketing-related decisions in companies.

The application requires: 

  • Resume
  • One letter of recommendation
  • Transcript
  • No GRE/ GMAT
  • Essay questions

Visit the program website for more details.

Program Website

Some programs may require you to come to the main campus or regional site for a course or activity. Make sure and check with the Department/Program Advisor to ensure you are able to meet the programs' requirements before you apply. Visit the program website for more details.






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