Texas Tech University

M.S. in Marketing Research and Analytics

This 30-Hour Master's in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context. Students will learn to analyze data using cutting edge statistical techniques and how to apply the results to guide and support marketing-related business decisions.

Application Requirements

  • Resume
  • Three (3) letters of recommendation
  • College transcript
  • Essays

No GRE/GMAT scores required. Scholarships are available for Texas residents. The awards committee will use the information on the program application form to determine the awards. No additional scholarship application required

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Program Links

Program Brochure

Contact

Director
Mayukh Dass, Ph.D.
806.834.1924

Prospective Students
Paris Wright
806.834.5176

Graduate Advisor
Garrett Mink
806.834.3896

Apply Now