Center for Sales & Customer Relationship Excellence

Grounded in research, focused on results.

Regardless of their majors, more than 50% of college graduates will work in a sales related position, but of the over 4,000 colleges in the United States, less than 100 have sales programs or sales courses. The Center for Sales & Customer Relationship Excellence in the Rawls College of Business at Texas Tech University is designed to prepare and develop future sales and customer relationship management leaders through academic programming, research opportunities, and corporate partnerships.

Mission & Objectives

The Center for Sales and Customer Relationship Excellence's mission is to advance the knowledge and professional practice of sales and customer relationship management by providing educational and research opportunities to students, faculty, and corporate professionals.

Advance Research & Creative Endeavors

Best Practice Studies, Sales Effectiveness Measures

Enhance Educational Opportunities

Courses, Certificates, Executive Education, Doctoral Studies

Facilitate Action Learning

Experiential Projects, Internships, Competitions, Clinics

Learning Laboratories

Customer Relationship Management & Virtual Reality Tools, Analytics & Simulation, Behavior Lab, Design Lab

Scholarly Outreach & Regional Development

Conferences, Seminars, Faculty Development, Business Advisory Council, Awards, Webinars

Alliances & Partnerships

Industry and Professional Associations, Other Universities, Government and Economic Development Centers

Sales and Customer Relationship Management Undergraduate Certificate

Specifically designed to prepare students with the critical skills required to develop successful sales strategies, implement new technologies and build and maintain business relationships, our Sales & Customer Relationship Management Certificate prepares undergraduate students to set themselves apart in the professional world. Requiring four additional courses to a student's undergraduate core curriculum, this certificate is available to any Rawls College student, regardless of their major.

Sales & Customer Relationship Strategy Competition

Designed to connect theory to practice, the Sales & Customer Relationship Strategy Competition exposes students to real-world challenges and provides hands-on learning experiences, while at the same time delivering impactful solutions to strategic challenges for sponsoring organizations

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