Texas Tech University
College of business administration building

Strategic Plan 2018-2022

The Jerry S. Rawls College of Business Strategic Plan represents the collegiate effort to identify areas of utmost importance, providing a framework by which the college can achieve its mission. The plan acts as a guide for instruction, curricular design and revision, scholarly activities, administrative and academic policy formulation, and assessment. This plan is consistent with and supports the achievement of Texas Tech University's strategic plan.

Strategic Initiatives

Linked directly to the college's mission, vision and core values, Rawls College established five initiatives to help guide the successful achievement of the goals and objectives outlined in our strategic plan.

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Raise the level of graduates' professional skills in areas that employers require and match the future needs of business.

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Attract and retain highly-qualified students, faculty and staff.

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Work to ensure that all undergraduate students experience learning opportunities that promote completion, achievement and critical thinking (i.e., high-impact practices).

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Leverage our expertise and resources to produce more high-quality, impactful research and scholarship.

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Strengthen ties with alumni and the business community.