Our Brand: Built on Rawls.

Consistency of branding is vital to marketing success. Our brand is what students, faculty, alumni, recruiters and peers think, feel and respond to when they hear Rawls College. A strong, consistent brand will result in greater awareness and increased engagement, allowing us to recruit the brightest students, retain the best faculty and offer world-class business programs.

As an important part of our academic strategic plan, Rawls College embarked on an initiative to clarify who we are, what we stand for and how we set ourselves apart from other established business schools.

To better understand our audiences and identify our positioning, we partnered with a marketing agency to conduct extensive research among current and prospective students, parents, high school counselors, staff, faculty, recruiters and key stakeholders. The insights gained from these conversations culminated in the development of consistent brand messaging and a refreshed visual identity. Together, these elements will help us establish meaningful connections, broader support and greater impact.