Texas Tech University

Associate Deans


Dennis Arnett

Associate Dean for Academic Affairs and Undergraduate Programs

Dennis ArnettDennis B. Arnett is Associate Dean of Academic Affairs and Undergraduate Programs & the John B. Malouf Professor of Marketing at the Rawls College of Business, Texas Tech University. Dr. Arnett holds a B.S. in Mathematics from Occidental College, a M.A. in Education from Alliant International University and a Ph.D. in Business Administration from Texas Tech University.

Dr. Arnett worked in the financial services industry for 10 years and has been in academics for over 30 years. Dr. Arnett's research focuses on two interrelated areas: (1) competition theory and its implications for marketing theory and practice and (2) relationship marketing theory. His research appears in the Journal of Marketing, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Marketing Theory and Practice, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Industrial Marketing Management, and others. He is the recipient (with Shelby D. Hunt and Sreedhar Madhavaram) of the 2007 Emerald Literati Highly Commended Award for their article that appeared in the Journal of Business & Industrial Marketing and received a Fulbright Scholarship (2006-7) to research knowledge management practices in high-tech firms in Norway.


Mayukh Dass

Associate Dean of Graduate Programs and Research

DassMayukh Dass, James L. Johnson Chair in Business Administration, joined the marketing faculty in the Fall 2008, upon completion of his doctoral program at the University of Georgia. He holds an M.S. in Artificial Intelligence and an M.S. in Statistics from the University of Georgia in addition to a Bachelor of Engineering in Electronics and Power from the Nagpur University, India. He is the recipient of the 2017 Rawls Integrated Scholar of the Year Award, 2013 Chancellor's Council Distinguished Research Award, 2013 Beta Gamma Sigma Professor of the Year Award, 2012 President's Excellence in Teaching Award, 2011 Tech Alumni Association New Faculty Award, and was inducted to the Teaching Academy at Texas Tech University in 2012.

Currently, Dr. Dass' research centers on strategic applications of artificial intelligence in business. He has received external grants with other researchers from USDA in the amount of $1M, and has published his research work in Atlantic Marketing Journal, Business Horizons, Computers and Electronics in Agriculture, Environmental Modeling and Software, Decision Support Systems, International Journal of Computational Intelligence Research, International Journal of Forecasting, International Journal of Production Economics, International Journal of Retail and Distribution Management, Journal of Business and Economic Research, Journal of Business Research, Journal of Brand Management, Journal of Consumer Marketing, Journal of Electronic Commerce Research, Journal of Financial Counseling and Planning, Journal of Marketing Management, Journal of Probability and Statistics, Journal of Retailing, Journal of Service Research, Journal of the Academy of Marketing Science, Organizational Research Methods, Services Business: An International Journal, Social Networks, and Statistical Science. Currently, he is serving as an associate editor of Journal of Electronics Commerce Research.