Mayukh Dass, PhD, is the Senior Associate Dean and James L. Johnson Chair in Business Administration at Texas Tech University's Rawls College of Business. He currently serves as a Professor of Marketing and the founding Director of the Scovell Business Leadership Program. He previously served Rawls College as the Associate Dean of Graduate Programs and Research and as the Area Coordinator for the Marketing and Supply Chain Management.

His current research interests include strategic marketing alliances, digital firm strategies, and applications of artificial intelligence in businesses. He has published more than 40 articles in top academic journals, including the Journal of the Academy of Marketing Science, Journal of Retailing, Decision Sciences, Decision Support Systems, Organizational Research Methods, Journal of Business Research, Journal of Service Research, Social Networks, and has chaired 13 dissertations. He has also received external research grants from federal agencies in the amount of $1.2M. He holds a BE in Electronics and Power Engineering from Nagpur University, an MS in Artificial Intelligence, an MS in Statistics, and a PhD in Business Administration from the University of Georgia.

He is currently a member of the Texas Tech Teaching Academy, and has won various awards, including the Texas Tech Alumni New Faculty Award in 2011, President's Excellence in Teaching Award in 2012, Beta Gamma Sigma Professor of the Year in 2013, Chancellor's Council Distinguished Research Award in 2013 and Rawls College Integrated Scholar in 2017.

Dino Villegas, PhD, is the Associate Dean of Undergraduate Programs and an Associate Professor of Practice in Marketing at Texas Tech University's Rawls College of Business.

Prior to joining Texas Tech in 2015, Dr. Villegas had more than a decade of experience as a trainer and consultant, working in industries such as mining, construction, postal services, transport, financial services, retail, telecommunications, political campaigns, and non-profits organizations.

As an educator, he has taught thousands of students, workers, and executives while teaching in undergraduate, graduate, and executive programs. Some of the courses that Dr. Villegas has taught include Marketing, Marketing Communication, Digital Marketing Analytics, Introduction to Business, Research, Entrepreneurship, Services Marketing, Sales Management, and International Marketing.

Dr. Villegas has served as the faculty advisor for the Tech Marketing Association, has represented Rawls College at the Texas Higher Education Coordinating Board, and has served on multiple committees at the area, college, and university levels. Currently, he serves as a member of the Texas Tech University Hispanic Serving Institution committee and is the International Vice President of the Iberoamerican Communication Strategies Forum.

Dr. Villegas has been published in numerous academic journals, is the author of the textbook “Integrated Marketing Communications” (2 editions), and has been quoted in Forbes, CMS Wire, the Daily Marketing Hub, and others. His work was awarded Highly Commended by the Journal of Marketing Management in 2018. His research interest focuses on social media, with a special interest in the understanding of the cultural, and symbolic interaction between brands and consumers.

Dr. Villegas holds a PhD in the area of Management from the University of Lleida (Spain) and a Master's degree in Communication from Diego Portales University (Chile). In 2022 he was the recipient of the Texas Tech President's Excellence in Teaching Award.