Texas Tech University

Online Bachelor of Business Administration in General Business

Ideal for those who cannot relocate to Lubbock for an on-campus experience, students with previous college experience, or working adults, our Online Bachelor of Business Administration (BBA) in General Business program offers the flexibility needed to earn a four-year degree while working and managing personal commitments, no matter your schedule or location. Whether you're just starting your college journey, or you've already earned some college credits, our Online BBA program will help you unlock future career success.

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Program Format

As a general business major, you'll gain practical experience across various business areas, including information systems, management, marketing, supply chain management, accounting, finance, and more, preparing you for advancement in various industries. Whether you're in-state or across the country, in the military, or working full-time, our innovative curriculum offers a comprehensive view of the business world. Rest assured, our online program offers the same high-quality, 120-credit-hour curriculum as our traditional in-person program. Upon completing our Online BBA program, just like our on-campus graduates, you will be invited to walk the stage at graduation and receive an AACSB-accredited degree.

Top-Ranked Online Education

As an online student, you will experience the excellence and reputation of a top-tier business school while enjoying the flexibility and convenience offered by an online education. In 2021, Newsweek named Texas Tech University the No. 1 school for an online education, affirming our commitment to delivering an exceptional online learning experience for all students. Additionally, our accreditation from AACSB International, a distinction achieved by only 20 percent of the nation's leading business schools, ensures the highest quality and industry recognition of your degree, positioning you as a respected professional within the business community.


As part of our Online BBA program, you'll have the privilege of learning from distinguished faculty, each of whom possesses extensive experience teaching online courses, ensuring you receive a high-quality, engaging education. These accomplished professors bring with them a wealth of academic expertise and practical business acumen, guaranteeing that the curriculum directly complements your ongoing studies, professional endeavors, and aspirations for future career achievement. Additionally, our faculty, recognized for their excellence, will seamlessly incorporate their real-world insights into the digital classroom, further enriching your educational experience.

Supporting Your Success

Rawls College is committed to ensuring our students receive the necessary support to excel academically and professionally. Although you are online, you will have access to various support services to help you overcome any challenges you might face during your online learning journey.

Our Undergraduate Services Center is here to guide you through your academic journey, from orientation to graduation. Your dedicated academic advisor will collaborate closely with you to create a tailored study plan, track your progress, and help select courses to align with your academic and career aspirations. Additionally, as part of our center, a devoted student success specialist will actively monitor your academic achievements and facilitate connections to an array of campus-wide resources, including tutoring, financial aid, and much more. For your well-being, we also offer access to an embedded counselor, available to address personal, interpersonal, academic, and professional concerns that may impact your overall mental health and wellness.

A one-stop shop for all things communication, the Snyder Center for Business Communication can help with feedback on papers, tips on making an ordinary presentation extraordinary and assists with any other business-related communication needs.

Whether you are looking to switch careers or advance on your current path, the Rawls Career Management Center (CMC) is dedicated to supporting your success. The staff in the CMC can help you explore professions and industries, learn strategic career advancement techniques, and connect you with top employers.

The Techsan Connection is a free, online platform for Texas Tech alumni. Through the platform, alumni can apply to jobs, reconnect with fellow classmates, network with industry professionals and volunteer to mentor current students.


While courses for our Online BBA program will not begin until the fall of 2024, we encourage you to start the application process now to secure your place in our academic community. As part of your application, we highly encourage you submit an essay detailing your motivation for applying to the Online BBA program and how you plan to succeed in an online learning environment.

Admission Requirements

Transfer Students / Students with College Experience

You are considered a transfer student if, upon your high school graduation, you attended an institution of higher education.

Students transferring from another institution must have a 2.75 GPA or higher on a minimum of 15 credit hours and have completed MATH 1331 (TCCNS MATH 1325) with a grade of C or higher.

First Time in College

You are considered a first-time in college applicant if, upon your high school graduation, you have not attended any institution of higher education. 

Students who apply and provide an ACT or SAT score must meet the assured admission criteria for Texas Tech. Students who apply test-optional will go through a holistic review process to determine admission to the business major.

Class Rank ACT SAT
Top 10% No minimum Required
First Quarter 24 1180
Second Quarter 26 1240
Third Quarter 27 1280
Fourth Quarter Application Review
Rawls courtyard
Student working on a laptop
Rawls courtyard


Connect with us to learn more about Rawls College and our Online BBA.