Sales & Customer Relationship Strategy Competition

Solving business problems with customized research solutions

Designed to connect theory to practice, the Sales & Customer Relationship Strategy Competition exposes students to real-world challenges and provides hands-on learning experiences, while at the same time delivering impactful solutions to strategic challenges for sponsoring organizations.

Participating companies provide us with a sales strategy challenge and over the course of five months our students utilize proven frameworks, tools, and strategies to solve and make actionable recommendations on the problem. Students are advised by accomplished faculty who have decades of experience in consulting and project work for Fortune 500 and entrepreneurial companies.

Our students are prepared to address a broad array of organizational challenges such as:

CRM & Key Account Strategies
Customer Relationship Development
Customer Segmentation
Demand & Sales Forecasting
Go-To-Market Strategy

Loyalty Programs
Responsible Selling
Sales & Marketing Analytics
Sales Force Motivation
Sales Lead Generation

Sales Performance Measurement
Sales Policies & Programs
Sales Process & Systems
Sales Promotion
Target Market Definition & Selection

Student Participation

Gain professional Experience and Make an Impact

The Sales & Customer Relationship Strategy Competition is free and open to any Texas Tech student interested in participating.

Real Projects

Work with five to eight students and expert faculty to solve real-world problems.

Real Clients

Network and build relationships with executives from major companies.

Real Experience

Enhance your resume and prepare yourself for industry demands.

Real Reward

Compete for your share of more than $35,000 in scholarship prizes.

Partner Participation

Receive solutions to your biggest challenges.

As a partner, you'll share a sales-related problem and have a student team under expert faculty guidance, conduct research and provide strategic recommendations to your organization.

Benefits

We take the time to analyze your challenge and use the most advanced tools, extensive research and techniques to develop practical recommendations ready for implementation.

Your financial contribution, which is only a fraction of what you would pay at any reputable consulting firm, funds scholarships, active-learning, exposure, and answers through our competition.

Rawls College is home to a diverse pool of some of the brightest business minds. In addition, student teams will be guided by exceptional faculty and successful alumni, leveraging their academic and practical experience to ensure that you get tangible solutions that will positively impact your business.

Liaising with your assigned team over the course of four months, you will build relationships with potential employees and customers and generate significant exposure for your company within Rawls College. This exposure is extremely helpful in recruiting top talent for your organization.

Previous Competitions

Over the last three years, through the Sales & Customer Relationship Strategy Competition, we have awarded more than $110,000 in scholarships and helped 18 companies solve major sales challenges.

2022 Competition

2021 Competition

2020 Competition

Address

Rawls College of Business, Box 42101, 703 Flint Avenue, Lubbock, TX 79409
Phone
806.742.3188
Email
ba_webmaster@ttu.edu