Sales & Customer Relationship Strategy Competition
Solving business problems with customized research solutions
Designed to connect theory to practice, the Sales & Customer Relationship Strategy Competition exposes students to real-world challenges and provides hands-on learning experiences, while at the same time delivering impactful solutions to strategic challenges for sponsoring organizations.
Participating companies provide us with a sales strategy challenge and over the course of five months our students utilize proven frameworks, tools, and strategies to solve and make actionable recommendations on the problem. Students are advised by accomplished faculty who have decades of experience in consulting and project work for Fortune 500 and entrepreneurial companies.
Our students are prepared to address a broad array of organizational challenges such as:
- CRM & Key Account Strategies
- Customer Relationship Development
- Customer Segmentation
- Demand & Sales Forecasting
- Go-To-Market Strategy
- Loyalty Programs
- Responsible Selling
- Sales & Marketing Analytics
- Sales Force Motivation
- Sales Lead Generation
- Sales Performance Measurement
- Sales Policies & Programs
- Sales Process & Systems
- Sales Promotion
- Target Market Definition & Selection
Gain professional Experience and Make an Impact
Receive solutions to your biggest challenges.
Over the last three years, through the Sales & Customer Relationship Strategy Competition, we have awarded more than $110,000 in scholarships and helped 18 companies solve major sales challenges.