Texas Tech University
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Sales & Customer Relationship Strategy Competition

Solving business problems with customized research solutions

Designed to connect theory to practice, the Sales & Customer Relationship Strategy Competition exposes students to real-world challenges and provides hands-on learning experiences, while at the same time delivering impactful solutions to strategic challenges for sponsoring organizations.

Participating companies provide us with a sales strategy challenge and over the course of five months our students utilize proven frameworks, tools, and strategies to solve and make actionable recommendations on the problem. Students are advised by accomplished faculty who have decades of experience in consulting and project work for Fortune 500 and entrepreneurial companies.

Our students are prepared to address a broad array of organizational challenges such as:

  • CRM & Key Account Strategies
  • Customer Relationship Development
  • Customer Segmentation
  • Demand & Sales Forecasting
  • Go-To-Market Strategy
  • Loyalty Programs
  • Responsible Selling
  • Sales & Marketing Analytics
  • Sales Force Motivation
  • Sales Lead Generation
  • Sales Performance Measurement
  • Sales Policies & Programs
  • Sales Process & Systems
  • Sales Promotion
  • Target Market Definition & Selection
Students Posing at Event

Student Participation

Students in a Presentation Competition

Gain professional Experience and Make an Impact

The Sales & Customer Relationship Strategy Competition is free and open to any Texas Tech student interested in participating.
Girl Presentation on Whiteboard
Real Projects

Work with five to eight students and expert faculty to solve real-world problems.

Students Working in Group
Real Clients

Network and build relationships with executives from major companies.

Students Group Experience Project
Real Experience

Enhance your resume and prepare yourself for industry demands.

Students Competition Winners
Real Reward

Compete for your share of more than $35,000 in scholarship prizes.

Partners at Conference

Partner Participation

Students Team Project Presentation

Receive solutions to your biggest challenges.

As a partner, you'll share a sales-related problem and have a student team under expert faculty guidance, conduct research and provide strategic recommendations to your organization.
Rawls Competition

Previous Competitions

Over the last three years, through the Sales & Customer Relationship Strategy Competition, we have awarded more than $110,000 in scholarships and helped 18 companies solve major sales challenges.

Students at Podium 2022

2022 Competition

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Students at Table 2021

2021 Competition

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Students Meeting Group

2020 Competition

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