Texas Tech University

Giving

Two college students visiting with a Red to Black peer advocate at a tabling event.

Invest in financial confidence. 

When students understand their finances, everything changes. 

Financial stress impacts academic performance, persistence, and overall well-being. Red to Black® helps students build the skills and confidence to make informed financial decisions — not just for today, but for life beyond graduation. 

Your support strengthens that impact. Give to Red to Black, today!

Why It Matters

Financial literacy is not just about dollars. It is about opportunities. When students feel financially confident, they:

  • Make informed borrowing decisions
  • Reduce unnecessary debt
  • Strengthen credit and savings habits
  • Focus more fully on their academic goals
  • Graduate better prepared for what comes next 

Red to Black® equips students with the knowledge to learn how money works, the strategy to plan for their future, and the confidence to act on informed decisions. By investing in Red to Black®, you are helping students build financial skills that last far beyond graduation.