Texas Tech University

Parent & Family: Financial Resources

Support Your Student's Financial Success 

College brings new opportunities and financial responsibilities. From understanding financial aid and managing everyday expenses to making informed borrowing decisions, your student will face important financial choices throughout their college journey. 

Red to Black® is here to help. Through free financial coaching, educational workshops, and practical resources, we partner with students to build the knowledge, confidence, and habits they'll need during college and beyond. 

Together, you can help your student learn, plan, and act with financial confidence.  

LEARN

Understand the Financial Landscape 


Having a basic understanding of the financial resources and responsibilities your student may encounter can help you provide informed guidance and encourage productive conversations. 

Helpful resources include:

Understanding the process makes it easier to support your student with confidence. 

PLAN

Encourage Healthy Financial Habits 


One of the best ways to support your student is by encouraging thoughtful planning and regular conversations about money. Together, you can discuss expectations, prepare for upcoming expenses, and establish habits that promote long-term financial well-being. 

Conversation starters and planning resources include: 

A plan doesn't have to be complicated—it simply provides direction and helps students make informed decisions. 

ACT

Support Growth and Independence 


College is a time for students to build lifelong financial skills while gaining greater independence. Encourage your student to ask questions, seek guidance, and take advantage of the support available on campus. 

Ways to Take Action: 

Supporting independence doesn't mean doing it alone—it means knowing when to encourage, when to listen, and when to connect your student with the right resources.