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David Doerfert, Ph.D.

Professor of Agricultural Communications and Graduate Studies Coordinator

Dr. Doerfert began his position at Texas Tech University in 2002 as Associate Professor of agricultural communications. In this appointment, Dr. Doerfert teaches courses and advises students majoring in agricultural communications as well as conducts research related to agricultural communication strategies and methods, especially in the area of decision making. Dr. Doerfert was previously with Tech’s agricultural communications program until his departure in 1990.

Born and raised on a dairy farm in southeast Wisconsin, Dr. Doerfert began his career as a high school agriculture instructor at New Holstein, Wisconsin. Dr. Doerfert has also been the state supervisor of agriculture and state FFA advisor in Wisconsin and an assistant professor in Agricultural Education and professor-in-charge of the agriculture distance education efforts at Iowa State University. Prior to returning to Lubbock, Dr. Doerfert was Team Leader in the Education Division at the National FFA Organization. In this position, he led a staff of 25 professionals focused on conferences, leadership programs, American degrees and proficiencies, scholarships, CDEs and the National FFA Convention. In addition, he served as publisher of the FFA New Horizons magazine and the staff contact for the national FFA officer selection process. Prior to his promotion to Team Leader, Dr. Doerfert was a development officer with the National FFA Foundation.

Dr. Doerfert has been recognized for his teaching by receiving the CASNR Master Teacher Award and the Teacher of the Semester Award from Collegiate 4-H. Dr. Doerfert has served the profession in several leadership capacities, most recently as chair of the National Scholarly Activities Task Force, the AAAE agricultural communications special interest group, the National Agricultural Communication Research Agenda committee, and the Agricultural Communication Summit. Dr. Doerfert has been a co-author on award-winning research papers and posters including the 2005 Journal of Applied Communications Research Article of the Year and the 2008 Outstanding AAAE Research poster. His research efforts have also earned him the AAAE Western Region Distinguished Research Award and the ACE Research Award of Excellence.

Dr. Doerfert currently serves as the Graduate Studies Coordinator for the department and teaches two graduate courses annually: ACOM 5302 Knowledge Management in Agricultural Sciences and ACOM 5304 Risk & Crisis Communications in Agriculture and Natural Resources. Dr. Doerfert holds a B.S. degree in agricultural education from the University of Wisconsin-River Falls and a M.S. and Ph.D. from the Ohio State University.

Dr. Doerfert, his wife Jill and son Michael live in Wolfforth, TX.

You can contact Dr. Doerfert at (806) 834-4477 or david.doerfert@ttu.edu.