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Erica Irlbeck, Ed.D.

Assistant Professor

Erica Irlbeck is an assistant professor of agricultural communications at Texas Tech University.  She started her duties in September 2009.

Irlbeck received her doctor of education degree in agricultural education from Texas Tech in August 2009.  Prior to her academic career, Irlbeck worked in agricultural television news, farm radio, public relations and advertising. She received her bachelor’s degree in agricultural communications from Oklahoma State University in 1998 and her master’s degree in agricultural communications from Texas Tech in 2007.

Irlbeck teaches three courses at Texas Tech:  Video Production in Agriculture, Agricultural Communications Campaigns and Senior Seminar.  Her research interests are risk and crisis communications, agriculture in television media and agricultural communications campaigns.

Erica is married to Scott, who also works at Texas Tech in the Office of the Vice President for Research. They have one son, Jett. They enjoy cheering for the Red Raiders, gardening, and traveling.

You can contact Dr. Irlbeck at (806) 834-6708 or erica.irlbeck@ttu.edu.