Department of Journalism & Creative Media Industries
An adaptable skillset. A killer portfolio. A supportive professional network.
The Department of Journalism & Creative Media Industries (JCMI) emphasizes experiential education opportunities that provide immersive learning environments, leading students to produce a robust portfolio of content with support from peer, faculty, alumni, and industry mentors. In producing their work, JCMI students are encouraged from their first day in our degree programs to take advantage of opportunities to get busy “making stuff” and plug in to our robust, collaborative content culture.
Our Vision
The Department of Journalism & Creative Media Industries will be an internationally recognized destination for immersive, hands-on media education and research, where students develop the skills, critical thinking, and industry experience needed to shape the future of communication. By fostering a dynamic learning environment, global industry connections, and an entrepreneurial culture of innovation, JCMI will empower the next generation of storytellers, journalists, and media leaders to make a lasting impact in the world.
Our Mission
JCMI exists to prepare the next generation of storytellers and media innovators by providing cutting-edge education, groundbreaking research, and impactful public service. Through a dynamic blend of experiential learning, industry partnerships, and academic excellence, we equip students with the adaptability, critical thinking, and technical skills needed to excel across journalism and creative media industries. We are the media—shaping the future through ethical storytelling, interdisciplinary collaboration, and a commitment to serving local and global communities.
Program Offerings
In JCMI, we offer the following programs:
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Bachelor of Arts in Journalism
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Bachelor of Arts in Creative Media Industries
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Undergraduate Minor in Journalism
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Undergraduate Minor in Creative Media Industries
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Undergraduate Certificates in Entertainment Media, Game Design & Culture, Motion Picture Production, Sports Media
Student Opportunities
Here is an updated list of award-winning student production opportunities and organizations affiliated with JCMI:
Bullet Advertising Team – Nationally competitive strategic content production
The College Cinephile – Student-produced film criticism program
The Daily Toreador – Student newspaper
Double-T Insider – Sports magazine program produced with TTU Athletics
The Hub@TTU – Student longform/feature news outlet
Kappa Tau Alpha – Journalism & Mass Communication National Honor Society, TTU Chapter
KTXT FM 88.1, The Raider - College radio station
KTTZ, Texas Tech Public Broadcasting (PBS/NPR affiliate on-campus)
MCTV: Media & Communication TV – Student news broadcast
National Association of Black Journalists (NABJ) – TTU Chapter
Society of Professional Journalists (SPJ) – TTU Chapter
Tech Creative Media Association (TCMA)
Tech Gaming Club – Social club for those interested in gaming
Tech Esports Association – Competitive gaming at a national level
Tech Virtual Reality Club – VR/AR enthusiasts
We Make Movies
Contact Us
Miglena Sternadori, Ph.D.
Professor & Department Chair
Department of Journalism & Creative Media Industries
Email: miglena.sternadori@ttu.edu
Phone: +1.806.834.8496
Give to JCMI
Make a gift to the
Journalism and Creative Media Industries (JCMI)
Fund for Excellence
College of Media & Communication
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Address
Texas Tech University, Box 43082, Lubbock, TX 79409 -
Phone
806.742.6500


