About CCR

The Center for Communication Research houses state-of-the art technology for studying all facets of audience response to media messages—video, audio, online, commercial, informational and more.  The CCR contains more than 6,000 square feet of research labs and provides research services to those both within and beyond the Texas Tech community.  Click below to learn more about our labs and services.

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Our Services

The CCR provides comprehensive research solutions using state-of-the-art tools including dial-testing, eye-tracking and biometric measurement of audience response.

In addition to supporting research within the College of Media and Communication and Texas Tech University, the CCR also works with partners outside the academic community.

For more information about our services, please contact:

R. Glenn Cummins, Ph.D.
Director, Center for Communication Research
Associate Dean for Research
College of Media & Communication
Texas Tech University
Box 43082
Lubbock, TX 79409
Phone: (806) 834-3117
Email: glenn.cummins@ttu.edu

News & Recent Publications


    • Cummins, R.G., & Hahn, D. (2013). Re-presenting sport: How instant replay and perceived violence impact enjoyment of mediated sports. Mass Communication and Society, 16, 787-807.
    • Cummins, R.G. (2014). Psychophysiological measurement and meaning. [Book review]. Journal of Broadcasting & Electronic Media, 58, 154-156.
    • Cummins, R.G. (2014). Eye tracking and visual attention to sports in new media. In A. Billings & M. Hardin (Eds.), Handbook of Sports and New Media (pp. 271-284). Thousand Oaks, CA: Sage.


    • Autumn Shafer and Rebecca Ortiz had their abstract titled, "Assessing the Feasibility of Clinicians Communicating Via Social Media and Text Messaging With Adolescents about HPV Vaccination" accepted for presentation at the 2014 Pediatric Academic Societies and Asian Society for Pediatric Research Joint Meeting in Vancouver, BC, Canada from May 3-6, 2014. Ortiz and Shafer are first and second authors, respectively, in collaboration with colleagues from the University of North Carolina at Chapel Hill.
    • Autumn Shafer, Ph.D., was invited to present information on HPV vaccination campaigns at MD Anderson Center's annual HPV and Cervical Cancer Summit on January 22, 2014. Shafer's presentation was titled "HPV Vaccine Campaigns Targeting Mothers of Adolescent Girls." - See more here.


    • Congratulations to the following COMC students on the acceptance of their submissions to the student Research in Progress competition at the BEA Conference being held in Las Vegas April 6-9.