Jerry Hudson


Professor
Founding Dean

About me

  • Daughter and Son with four grandchildren. One granddaughter attends the Air Force Academy. I enjoy golf and traveling internationally.

Research Specialty

  • Investigation of Consumer Spending Habits, Effectiveness of Advertising Messages and Sources of Health Care Information.

Main Methodological Approaches

  • Survey
  • Focus Group

Education

  • Ph.D., University of North Texas
  • M.A., West Texas A&M
  • B.S., West Texas A&M

Recent Graduate Courses Taught

  • Mass Communications Pedagogy
  • Political Advertising

Publications in Last 5 Years

Book Chapters

  • Five chapters-Advertising and Public Relations Research, M. E. Sharpe, Inc., Armonk, New York, 2010, pp. 127—225. (Co-authors: Sam Bradley, Larry Kelley, Don Jugenheimer)

Refereed Publication

  • Todd, V. & Hudson, J. C. (In Press). “A Content Analysis of Public Relations Pedagogical Research Articles from 1998 to 2008: Has PR Research Regarding Pedagogy Become Less Sparse?” Southwestern Mass Communication Journal.

  • Todd, V &  Hudson, J.C. “Using Student Opinions Regarding Traditional vs. Writing Across the Curriculum Teaching Techniques: A Qualitative Pilot Study,”

  • Teaching Methods & Styles Journal, 2008, 4, (1). Todd, V. & Hudson, J. C. “Using Graded Peer Evaluation to Improve Students’

  • Writing Skills, Critical Thinking Ability, and Comprehension of Material in a Principles of Public Relations Course,” Journal of College Teaching & Learning, 4, (1), Oct. 2007, pp. 39—46.