Olan Farnall

Assistant Professor
Department of Advertising

About Me

  • Single and no children, but completely devoted to my dogs.
  • Interested in fine wines and golf as a hobby.
  • Lubbock native with ties to the advertising community here.
  • Connected to the advertising community in Los Angeles& Orange County.

Research Specialty

  • Ability-integrated advertising, marketing messages targeting the elderly and various media–effects topic.

Main Methodological Approaches

  • Experimental
  • Eye-tracking studies


  • Ph.D., University of Alabama, Media Effects and Organizational Communication
  • M.S., University of Illinois, Advertising
  • B.A., Texas Tech University, Advertising

Recent Graduate Courses Taught

  • ADV 5326 - Advertising and the Consumer
  • Mass Communication Theory (CSUF)
  • Advertising and Society (CSUF)
  • Research Methods (CSUF)


  • Board of Directors, Lubbock Ad Federation
  • Editorial review board for several publications
  • Former national judge, Easter Seals EDI Awards

Publications in Last 5 Years

  • Farnall, O.F. (2006). Advertising and Disability.  In G. Albrecht (Ed) The Encyclopedia of Disability.  New York: Sage.
  • Farnall, O.F. (2005).  C.F. Hathaway.  In J. McDonough (Ed) The Encyclopedia of Advertising.  New York: Fitzroy Dearborn.
  • Farnall, O. F. (2003). Computer and Web-User Stereotypes. In P. Lester and S. Ross (Eds.) Images that Injure: Pictorial Stereotypes in the Media. Westport, CT: Praeger Publishers.